ITB Berlin Convention

CSR @ ITB Convention

CSR in the tourism industry: Sustainability as a central topic at ITB Berlin

At the fourth ITB Corporate Social Responsibility Day prominent experts from the tourism industry and politics discuss strategies, best practices and the economic potential of sustainable tourism.

One focus this year is the social aspect of CSR: Accessible Tourism is the participation of all people, regardless of their physical limitations, disabilities or age, in tourism. In tourism markets with aging customers Accessible Tourism is a competitive advantage. Human rights are universal rights, they can be strengthened or weakened by tourism.

The ITB CSR Day also addresses the question whether the vast number of sustainability labels provides orientation or creates confusion. Furthermore it will be interesting to learn how cities can be more sustainable in the future - this information will be helpful also to further develop city tourism.

The fourth ITB CSR Day once again provides suggestions for business strategies. On the basis of new empirical studies, recommendations for dealing with different customer segments are given. A special highlight is the outlook keynote of visionary Jochen Zeitz, founder of the Zeitz Foundation.

Overview of all CSR sessions taking place at the ITB Berlin Convention

Wednesday, 07 March

• ITB MICE Day: 15:45 - 16:30 Trend Watching - Conclusions of MPI’s Studies Future Watch and CSR

Thursday, 08 March

• ITB CSR Day: 10:45 - 11:00 Keynote: Challenges and Concepts for Managing Accessible Tourism - The Example of Road Traffic
• ITB Destination Day: 10:45 - 11:30 The Over-Exploitation of Destinations: A Luxury Issue or the Beginning of the End?
• ITB CSR Day: 11:00 - 12:00 Keynote Panel: Accessible Tourism
• ITB CSR Day: 12:15 - 13:15 Studiosus Talk: Human Rights in the Tourism Industry - What Are the Demands, What Can Be Achieved?
• ITB Destination Day: 13:30 - 14:30 Latin America Forum 2: Geo Destination Amazon - Transboundary Tourism in the Largest Rainforest of the World
• ITB CSR Day: 13:30 - 14:30 Sustainable Tourism Certification Programs - Are There Too Many?
• ITB CSR Day: 14:45 - 15:45 Green Cities: A Vision, or the Reality of Tomorrow’s City Breaks?
• ITB CSR Day: 16:00 - 16:45 Sustainability: What Does it Mean for the Customer?
• ITB CSR Day: 17:00 - 17:30 Outlook on Sustainability

Friday, 09 March

• ITB Mobility Day: 10:50 - 11:15 Keynote: The Future of Mobility
• ITB Destination Day: 11:00 – 11:45 Keynote: Adapting to Climate Change: The Floating Islands of the Maldives
• ITB Destination Day: 12:00 - 12:45: Natural Disasters and Tourism
• ITB Mobility Day: 11:30 - 12:15 Innovator Panel: Sustainable Fuels
• ITB Mobility Day: 16:15 - 16:45 E-Biking: Prospects of a Growing Tourism Market

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