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ITB Hospitality Day

Future, Hospitality, Marketing

March 6, 2014

10:30 - 17:30

Hall 7.1b, Auditorium London

In the touristic value-added chain specific importance is attributed to the hotel industry: Its performance significantly influences travelers’ opinions about the value of their stay. The industry reacts all the more sensitively to the latest trends, topics and social changes. It serves travelers as a “people to people” business, as a “global business” it contributes to borderless communication. That is why the ITB Hospitality Day discusses markets and people, concepts and contradictions, trends and countertrends, bottlenecks and leeway – and it helps the industry position itself in the international environment. is the exclusive media partner and organizer of the ITB Hospitality Day.

Hosted by:

Maria Pütz-Willems, Editor in Chief,


– Disturbing Developments in Data Security.

Against the background of the NSA spying affair and the current state of data security in the overall economy, Uwe Bernd-Striebeck describes concrete threats, especially for the hotel industry, and shows feasible ways to confront the risks and take countermeasures. KMPG has a lot of experience in regards to data security.

Uwe Bernd-Striebeck, Partner, KPMG AG Auditing Company

Hotels, hotel chains and OTAs caught between commissions and profits.

Cartel office decisions and court actions in several countries are keeping the discussion about online hotel distribution heated. Currently rate parity is sinking in Germany, starting a new avalanche. How will sales and distribution change – and at which conditions?

Moderated by:
Carolin Brauer, Managing Director, Quality Reservations

Panel guests:
Michael Buller, Chairman, VIR - Association of Internet Travel Marketing
Dr. Mark Friesen, Consultant, QUINTA Consulting, Visiting Lecturer, University St. Gallen
Alexander Pyhan, Sr. Director Global eCommerce Channels, Marriott International
Susanne Weiss, Chief Executive Officer, Ringhotels

How China´s second wave of tourists challenges hoteliers anew.

The situation is also changing in the large tourist streams – group travelers are turning into individual travelers whose level of travel experience is growing fast. Europe is a favorite destination of Chinese tourists. How do hoteliers find out what they want?

Moderated by:
Prof. Dr. Wolfgang Georg Arlt, Director, COTRI China Outbound Tourism Research Institute

Panel guests:
Darren Gearing, Executive Vice President & General Manager, Shangri-La Hotels & Resorts & General Manager Shangri-La London At the Shard
Yufei Gu, Manager of Purchasing Department, Caissa Touristic (Group) AG
Luis del Olmo, Executive Vice President Asia Pacific, Meliá Hotels International

Tourism takes its toll on destinations... ecologically and culturally. In many tourist hotspots, overcrowding even makes it unbearable for other tourists. Fortunately, innovative technological solutions for intelligent visitor management will soon be available. In this presentation, travel writer Doug Lansky reveals this break-thru new system and explains how it can be implemented and why it will shape the future of tourism.

Doug Lansky, Travel Writer, Keynote Speaker & Tourism Development Advisor

Walking barefoot for 1000 Euros per night. A talk with a sustainable luxury hotelier and an "infinity finder".

Sustainability remains a long-running issue in tourism, as do the contradictions. Six Senses is considered a credible, global pioneer in the touristic luxury-eco-world: In his role as an offbeat tourist outsider, engineer Ross Harding does his best to playfully explain sustainability to hoteliers.

Moderated by:
Maria Pütz-Willems, Editor in Chief,

Panel guests:
Bernhard Bohnenberger, President, Six Senses Hotels Resorts & Spas
Ross Harding, Founder & Executive Director, Finding Infinity

Is the industry changing – or its evaluators?

By now guest opinions have an enormous influence on bookings. Hotel reviews have come of age, and bloggers have now joined in. That’s why this discussion will question how the players are adapting to the new conditions.

Moderated by:
Prof. Dr. Axel Jockwer, Professor Tourism Management, EBC-Hochschule Stuttgart

Panel guests:
Tom Breckwoldt, Territority Manager Business Listings Germany, Austria, Switzerland, TripAdvisor
Benjamin Jost, Co-Founder & Managing Director, TrustYou
Marion Schumacher, Vice President PR & Communication, Mövenpick Hotels & Resorts
Yvonne Zagermann, Travel Blogger,

The power of Peer-2-Peer. Will the protests and regulations of cities and industry associations be able to hinder the boom of private room rental websites?

Discussions, arguments, regulations, laws: Private room sellers are now in competition with the hotel industry, which is fighting them all over the world. But the consumer trend speaks a different language.

Moderated by:
Prof. Macy Marvel, Advisor, Lausanne Hospitality Consulting

Panel guests:
Thomas Allemann, Member of the Management Board, hotelleriesuisse
Roman Bach, Managing Director, 9flats
Arnaud Bertrand, CEO, HouseTrip
Ramón Estalella Halffter, Secretary-General, Spanish Confederation of Hotels (CEHAT)
Christopher Oster, Co-Founder, Wimdu