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ITB Future Day

Future, Hospitality, Marketing

March 4, 2015

11:00 - 17:15

Hall 7.1b, Auditorium London

For over 10 years ITB Future Day has been the most important day of the ITB Berlin Convention. This is where the megatrends in economy and society and key topics of the global travel and tourism industry are discussed. Exclusive empirical study results and examples of Best Demonstrated Practices from market and innovation leaders offer valuable insights and concrete decision-making support for business strategies and measures. The international speakers are “hand-picked” – they are a mix of top-level managers and specialists with unique know-how. The list of our previous speakers reads like a “Who’s Who” of our industry’s global decision-makers. Interactive convention formats make the visitors into participants – they receive tailor-made know-how specific to their knowledge requirements.

Hosted by:

Prof. Dr. Roland Conrady, Scientific Director of the ITB Berlin Convention, President of the German Society of Tourism Research (DGT), University of Applied Sciences Worms


Prof. Dr. Roland Conrady, Scientific Director of the ITB Berlin Convention, President of the German Society of Tourism Research (DGT), University of Applied Sciences Worms

H.E. Ms. Oyunkhorol Dulamsuren, Minister of Environment, Green Development and Tourism, Mongolia

What are the challenges global air travel is facing? Which innovations can be expected from the world’s leading airlines, and what will their influence be on the travel industry? 

Simone Menne, CFO, Deutsche Lufthansa AG

The Priceline Group has quietly become the world leader in online travel, spanning more than 200 countries through six major brands. In an interview with Philip Wolf, Darren Huston will talk about The Group´s  secrets to success, challenges and what he envisions for the future of online travel, from marketing and sales to disruptive technology and continued global growth. 

Interview guest:
Darren Huston, President & CEO, The Priceline Group,

Philip C. Wolf, Founder, Phocuswright Inc.

Everyone is talking about the Sharing Economy. Digitalization, huge amounts of capital and societal changes have facilitated new disruptive business models like Airbnb and Uber. Classic tourism businesses, like hotels or taxi and limousine services see these developments as a threat to their existence. Tourism destinations, hotels and transportation companies are struggling to find the best methods to meet these new challenges. What is behind the Sharing Economy phenomenon? Is it just temporary and limited to niche segments? Or are we currently experiencing a paradigm change in global tourism as a result of societal megatrends and macro forces? Could it be that the authentic experiences of the Sharing Economy are actually contributing to a form of tourism that conserves resources, is cost-effective and socially acceptable, and helps solve some global challenges? What new opportunities could arise for tourism companies and the industry as a whole?

April Rinne, Sharing Economy Advisor

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Based on around 500,000 interviews, the World Travel Monitor® is considered to be the world’s largest travel survey. The convention presents the latest forecast data about global and European travel behavior – an indispensable basis for decision-making for the entire tourism industry.

Rolf D. Freitag, CEO, IPK International

New markets, like China, are gaining tremendous importance in the global cruise industry. More and more new ships are being transferred to the booming Asian markets. How sustainable is this boom in the long term and how attractive are these markets for shipping companies? Has the next stage of development been set in motion: The relocation of shipyards to the new markets? Is Europe likely to lose its industrial production – like it has lost other sectors?

Moderated by:
Thomas P. Illes, Cruise Analyst, Lecturer and Journalist

Panel guests:
Raoul Jack, Principal Consultant, PFJ Maritime Consulting Ltd
Dominic Paul, SVP International, Royal Caribbean International, Celebrity Cruises & Azamara Club Cruises, Managing Director, RCL Cruises Ltd
Giuseppe Tringali, Senior Naval Architect & General Manager Greece, Knud E. Hansen A/S

Hardly any other industry is as fascinating as the aviation industry. However, the dream of flying is also a very competiitve market. Especially in Europe, airlines are facing strong competition in a market dominated by excess capacities. What kind of strategy does an airline need in order to compete successfully in this environment today and in the future?

Aage Dünhaupt, Senior Vice President Communications, airberlin

Social, ecological and economical sustainability often have conflicting goals, and sustainable travel is still considered a niche phenomenon. As a global tour operator, G Adventures demonstrates that travel which benefits the local population achieves a massive increase in the number of customers and an impressive amount of added value. What is G Adventures’ formula for success – and how will future travel needs and requirements develop? How should destinations and tour operators act in order to utilize the opportunities of a future form of tourism which successfully combines sustainability and profitability requirements with the customers’ interests?

Bruce Poon Tip, Founder of G Adventures, Author, recognized by many organizations for leadership and outstanding business practices

CSR baum