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ITB Hospitality Day

Future, Hospitality, Marketing

March 5, 2015

10:30 - 16:30

Hall 7.1b, Auditorium London


The ITB Hospitality Day established itself as the leading convention meeting of the global hotel industry ten years ago. This is where serious changes of the hospitality industry’s structures are discussed. A think tank, a source of inspiration and a platform where international top managers and experts share experiences and opinions. is the exclusive media partner and organizer of the ITB Hospitality Day.

Hosted by:

Maria Pütz-Willems, Editor in Chief,


How to steal customer data, copy magnetic cards and break into video conference systems. Two security professionals demonstrate security traps for the hotel industry.

Stefan Hölzner, Senior Manager, KPMG Security Consulting
Dr. Florian Kohlar, Assistant Manager, KPMG Security Consulting

Internet shopping sites claim they can deliver their customers the products they want even before they are ordered. Travelers are also becoming more and more transparent. Increasing numbers of online providers are taking advantage of this fact by analyzing Big Data. But the new Sharing Economy trend is also a powerful driving force in tourism. Does the conservative hotel industry even have a chance to keep up with this development? Where are their business models and how do they benefit from the sharing economy? A search for new opportunities.

Moderated by:
Hans-Jürgen Klesse, Reporter, Wirtschaftswoche

Panel guests:
Marcus Bernhardt, Group Chief Commercial Officer & Member of the Executive Board, Europcar
Michael Hartmann, Senior Executive Advisor, Executive Board, Ecole Hôtelière de Lausanne
Marco Nussbaum, Chief Enabling Officer, prizeotel
Robert Wissmath, Managing Director, DICON Marketing and Consulting Company Ltd.

How can a hotel find its (new) position in these times when everything is in flux? Hotel chains are flooding the world with more and more new lifestyle brands. Is this just new wine in old bottles? The budget design boom fosters passion in chic & style, especially in the younger, mobile generation. But budget & lifestyle can also be confusing - in services, prices and quality. Where is the differentiation to upscale or even luxurious hotels? Classical luxury hotels still find their clientele. Hotel managers and experts will explain which attitude to life can be assigned to which hotel segments.

Moderated by:
Claudia Roth, Advisor for Luxury Brands & Managing Partner, Totally Indispensable

Panel guests:
Emile Bootsma, Managing Director, Hotel Adlon Kempinski Berlin
Dina Soliman, Director Brand Management Europe, InterContinental Hotels Group
Michael Struck, Chief Executive Officer, Ruby Hotels

In Which Direction Are Hotels Drifting, What Do Guests Want?
Yotel Hotels came into being because its founder was inspired by the luxury that British Airways provided in its First Class cabins. He decided to translate this “language” for hotels. Chief Executive Officer Hubert Viriot reports how his initial ideas have changed – away from the windowless sleeping box towards the pleasant comfort of a mini-room. Yotel simply listened to its customers – as does Mr. Viriot’s talk partner on this panel, a woman who has successfully been developing brands and digital worlds for decades. Currently Gesine Haag is working on the Barefoot Living hotel concept together with the German actor Til Schweiger. An example of how trends and needs of consumers are being translated from other sectors into the hospitality industry - and how design and digitization can be linked with life "values”.

Moderated by:
Maria Pütz-Willems, Editor in Chief,

Panel guests:
Gesine Haag, Digital Entrepreneur & Founder, Barefoot Living
Hubert Viriot, Chief Executive Officer, YOTEL

While hotel managers are still arguing about commissions, behind the scene online distributors are engaged in an entirely different struggle about the future power of search and booking engines. Will SEOs, OTAs or Google dominate hotel bookings? Who has control of data and which search machines are likely to swallow others? How much higher will online distribution costs go? And will hotel brands survive this fight of the IT giants?

Moderated by:
Wilhelm Konrad Weber, Partner, Swiss Hospitality Solutions

Panel guests:
Tom Breckwoldt, Territority Manager Business Listings Germany, Austria & Switzerland, TripAdvisor
Vassilis Syropoulos, Founder & Director, Juyo Analytics
Brannon Winn, Vice President Business Development EMEA, Sabre Hospitality Solutions
Luis del Olmo, EVP Group Marketing & Asia Pacific, Meliá Hotels International, Executive Chairman, IDISO