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Strategies In Semantic Marketing In The Online Travel And Tourism Industry

Category
eTravel World

Date
March 6, 2015

Time
14:30 - 15:00

Location
Hall 6.1, eTravel Lab

Semantic technologies offer various opportunities for marketing in the online travel and tourism industry. They can be used for search engine optimization, destination marketing, content production and marketing, efficient search, data presentation, natural language processing and the creation of knowledge systems. The presentation will show typical sceneries and examples of the application of semantic technologies, their advantages and ways to introduce them into travel information systems. Special focus will be on applications for medium sized companies and regional marketing projects.

Speaker:

Dr. Lars Göhler, eastpress Media Network