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Strategies In Semantic Marketing In The Online Travel And Tourism Industry

eTravel World

March 6, 2015

14:30 - 15:00

Hall 6.1, eTravel Lab

Semantic technologies offer various opportunities for marketing in the online travel and tourism industry. They can be used for search engine optimization, destination marketing, content production and marketing, efficient search, data presentation, natural language processing and the creation of knowledge systems. The presentation will show typical sceneries and examples of the application of semantic technologies, their advantages and ways to introduce them into travel information systems. Special focus will be on applications for medium sized companies and regional marketing projects.


Dr. Lars Göhler, eastpress Media Network