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ITB Hospitality Day

Future, Hospitality, Marketing

March 10, 2016

10:30 - 17:40

Hall 7.1b, Auditorium London

Since 2006 the ITB Hospitality Day has established itself as one of the top 3 segments of ITB Convention. Its topics reflect the industry trends, its participants are the "Movers & Shakers" of the international hotel industry. This prestigious Think Tank discusses the impulses for the industry – with a critical view, pointing out facts and figures and highlighting the different perspectives. In 2016, the majority of topics focuses on ITB Convention's key topic Digitalization. The first hotel robot performing live and the first Chinese hotel group on our stage signal a turning point in the overall development of the hotel industry. is the exclusive media partner and organizer of the ITB Hospitality Day.

Hosted by:

Maria Puetz-Willems, Editor-in-Chief,


Mario is the youngest staff member at the Ghent Marriott Hotel in Belgium. He is 57 cm tall, weighs 6 kg and speaks 19 languages. His creator and his hotel director explain why he was created and why he now works at the hotel.

Moderated by:
Maria Puetz-Willems, Editor-in-Chief,

Panel guests:
Fabrice Goffin, Co-Chief Executive Officer, QBMT/Zora Robotics
Roger Langhout, General Manager, Ghent Marriott Hotel
Robot Mario, Ghent Marriott Hotel

Will such "creatures" and ideas disempower staff members and hotels or will they lighten their burden? Experts discuss their studies and an online portal conducted a survey among travelers on the world of digitization.

Moderated by:
Sarah Douag, Senior Journalist in Travel & Tourism

Panel guests:
Stephan Demmerle, Managing Director, Business Unit Central Europe, NH Hotel Group
Robot Mario, Ghent Marriott Hotel
Roland Schwecke, Managing Director, DICON Marketing and Consulting
Richard Singer, President, Travelzoo Europe

Where do the ideas for future-oriented hotel concepts come from and how are they developed? Who is already living innovation today? Hoteliers and non-hoteliers discuss ideal framework conditions and big challenges.

Moderated by:
Hans-Juergen Klesse, Editor, Wirtschaftswoche

Panel guests:
Christoph Hoffmann, Chief Executive Officer, The 25hours Hotel Company
René Massatti, Head of Strategy, TrendONE
Dr. Jens Pippig, Managing Director Pro Sieben Accelerators, ProSiebenSat.1 Media

The Plateno Group´s loyalty program counts 80 million members. The Group operates 14 hotel brands in 3,000 hotels, covering 300 cities in China and 9 countries.

Interview guest:
Eric Wu, Chief Financial Officer & Executive Director, Plateno Group

Maria Puetz-Willems, Editor-in-Chief,

Hotel distribution platforms are changing and innovating on an ongoing basis. What does this mean for hoteliers, OTAs and technology companies?

Moderated by:
Wilhelm Konrad Weber, Partner, Swiss Hospitality Solutions

Panel guests:
Terri Scriven, Industry Head of Hospitality, Google UK
Peter Verhoeven, Managing Director EMEA,

In 2020 the generation born in 1980-1997 will make up over half of all employees. The hotel industry is just one of many industries which will have to adapt to these Co-, Cloud- and Click-workers, a mobile, flexible and internet-driven generation whose ideas are changing the ways we work and spend our free time. What can be learned from the digital natives’ profile?

Andreas Reiter, Futurologist, ZTB Zukunftsbuero

Which customer loyalty tools still make sense? Who is winning the battle for old and new guests alike?

Moderated by:
Gerhard Fuchs, Owner, fuchs Consulting

Panel guests:
Frank Astheimer, Director Retail Partnerships, Miles & More
Benjamin Jost, Chief Executive Officer, TrustYou
Sarah Kennedy Ellis, Vice President Global Marketing, Sabre Hospitality Solutions
Elina Zois, Director Marriott Rewards & CRM Europe, Marriott International