Navigation | Page content | Additional information

Page content

ITB Destination Day 1

ITB Destination Days

March 9, 2016

11:40 - 17:30

Hall 7.1a, Auditorium New York 1

Brought to you by ITB Advisory

The ITB Destination Days are three days dedicated to the challenges and perspectives of international destination management. Here the focus is on forms of travel and destinations with great growth potential, innovative approaches to destination marketing and the specific aspects of selected tourism destinations. Policy-makers and managers responsible for destinations receive numerous suggestions from other Best Practice regions for the continued development of their destinations and marketing activities.

Moderated by:

Prof. Dr. Rupert Holzapfel, Programme Director, International Degree Programme in Tourism Management, University of Applied Sciences Bremen


Prof. Dr. Rupert Holzapfel, Programme Director, International Degree Programme in Tourism Management, University of Applied Sciences Bremen

Hon. Moosa Zameer, Minister of Tourism, Maldives

For decades, us Europeans have experienced incredible hospitality all over the world - especially in Arab countries. Both, the travel industry as well as tourists have benefited from this for a long time. The refugee crisis, however, has put Old Europe between a rock and a hard place. In some countries people are practicing a never expected willingness to help while in other countries, fear runs rampant and isolationist tendencies emerge which will remain in memory. And the tourism industry as a „transporter“ has been inextricably interwoven into these political developments.

Prof. Dr. Dietmar Herz, Chairman of the Board, Institute for Tourism and Development

Moderated by:
Andreas Stopp, Journalist, Deutschlandfunk

Panel guests:
Fr. Frido Pflüger, Director, Jesuit Refugee Service Germany
Jasmin Taylor, CEO, JT Touristik GmbH, Founder SIS-Flüchtlingsinitiative (Strong Independent Sisters)
Düzen Tekkal, TV-Host, Author, Editor and War Correspondent

It is often very difficult to combine sustainability with touristic growth. Kayah State was recently opened up for tourism – film documentations of the region are one element which impressively highlights how cultural authenticity and natural attractiveness can be preserved, as well as how sustainable tourism development can be successful. The Myanmar model of sustainable tourism, which has received attention worldwide, has incorporated experiences from other Asian regions. As an introduction, the PATA’s latest forecast data on the development of tourism in the Asia-Pacific region will be presented.

Dr. Taleb Rifai, Secretary General, UNWTO
Marie-Claude Frauenrath, Senior Trade Promotion Officer, Asia and the Pacific, International Trade Centre (ITC)

Moderated by:
James Howe, Senior Adviser International Marketing and Branding, International Trade Centre (ITC)
Dr. Nicole Häusler, Consultant for Sustainable Tourism, Myanmar

Panel guests:
Till Girke, Cinematographer, Berlin Film Academy
Mario Hardy, CEO, PATA
Max Kerkhoff, Film Maker & Director
Pascal Khoo Thwe, Sustainability Adviser, Expeditions Myanmar Travel and ITC National Consultant, Author of the book “The green Ghost”
Willem Niemeijer, Founder & CEO, Khiri Group & Travel & Reach
Phyoe Wai Yar Zar, President, Myanmar Marketing Committee and Secretary of Myanmar Tourism Federation

Economic development in China has become worrisome. China’s role as the global economy’s “locomotive” is weakening – not only in the tourism market. Do global incoming markets have to brace themselves for a dip in tourism arrivals from China? How will the behavior of Chinese tourists change regarding travel expenses, duration, travel style and destinations? Will the information and booking behavior of Chinese tourists change as well?

Introductory presentation:
Charlie Li, Founder & CEO, TravelDaily China

Moderated by:
Charlie Li, Founder & CEO, TravelDaily China

Panel guests:
Prof. Dr. Wolfgang Arlt, Director, COTRI China Outbound Tourism Research Institute
Sherri Wu, Chief Strategy Officer and Head of International Business Development, Alitrip at Alibaba Group
Joseph Xia, Vice President, Jin Jiang International E-Commerce
John Zhong, Head of International Hotel Business, Ctrip

Chinese outbound tourism has been experiencing tremendous growth over the last couple of years. With 139 million international tourists China is the number one outbound market in the world. How can tourist destinations and travel companies tap into that market? How is Chinese consumer behavior changing? What does the “Quality Service Certificate Plan” mean for the Chinese Outbound Market? The world’s leading international tourism organization with focus on tourist cities, World Tourism Cities Federation (WTCF), will present future perspectives for the Chinese outbound market. 

Li Baochun, Deputy Secretary General, World Tourism Cities Federation (WTCF)

Tourism is an important economic factor in numerous developing and emerging countries. Tourism creates jobs, reduces poverty, fosters the building of infrastructure and encourages regional economic cycles. The opportunities are huge - as are the risks. Unmanaged tourism can lead to the depletion of natural resources, the loss of biodiversity, and intervention into the population’s livelihood. How can tourism in developing and emerging countries be successfully and sustainably designed? Which elements are the responsibility of policy-makers, and which belong to the travel industry? What would be a successful collaboration between a governmental development program and the tourism industry? Decision makers from the German tourism industry and governmental development cooperations discuss opportunities, challenges and best practice examples.

Introductory presentation:
Dr. Gerd Müller, Federal Minister, Ministry for Economic Cooperation and Development

Moderated by:
Hasso von Düring, Managing Director, Lufthansa City Center Reisebüropartner GmbH, Chairman, Futouris

Panel guests:
Dr. Christian Baumgartner, Managing Director, response & ability gmbh, Member of the Scientific Advisory Committee, Futouris
Stefanie Berk, CEO, Thomas Cook Touristik GmbH
Thomas Ellerbeck, Member of the Group Executive Committee and Group Director Corporate & External Affairs, TUI Group
Norbert Fiebig, President, German Travel Association (DRV), Patron Futouris
Dr. Michael Frenzel, Chairman, World Travel & Tourism Council, President, Federal Association of German Tourism Industry e.V. (BTW)
Heinz Fuchs, Head of Economy and Environment, Bread for the World
Sören Hartmann, CEO, DER Touristik