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Wellness, CSR

March 11, 2016

10:30 - 17:45

Hall 7.1a, Auditorium New York 3

For the ITB, sustainability isn’t just some hollow expression – it is a strategic element - and our mission. The ITB CSR Day takes up the latest sustainability issues and provides suggestions for dealing with the biggest challenges of our time. In addition to tourism and climate change, opportunities and challenges regarding the wave of refugees, the World Legacy Awards winners’ concepts and the guidelines for sustainable tourism destinations will all be carefully examined. Future prospects on the subject of peace through tourism will be presented by the award-winning keynote speaker Aziz Abu Sarah.

In addition to the ITB Berlin Convention, the Barrier-free Tourism Day is taking place on 11 March from 10.30am-3.30pm at the CityCube Berlin, level 1, hall A5. The German National Tourist Board (GNTB) invites trade visitors and media representatives for a discussion on Tourism for Everyone, presented by industry professionals and experts.

Hosted by:

Prof. Dr. Stefan Gössling, Sustainable Tourism Researcher, Lund University Sweden


10:30 - 10:35

Prof. Dr. Stefan Gössling, Sustainable Tourism Researcher, Lund University Sweden
Rika Jean-Francois, CSR Commissioner, ITB Berlin

The challenges of global climate change are justifiably being given even more scrutiny in recent political, social and economic discussions. The global tourism industry is both responsible for and affected by climate change – an active discussion about climate change is therefore essential. Which tourism regions are especially affected by climate change? How should transportation systems be enhanced, so that a climate-friendly transport of tourists can take place? What needs to take place in the hotel industry so that, for example, customer comfort and energy efficiency are no longer mutually exclusive?

Introduction & Moderation:
Prof. Dr. Stefan Gössling, Sustainable Tourism Researcher, Lund University Sweden

Panel guests:
Andreas Koch, Managing Director, blueContec GmbH
Prof. Paul Peeters, Associate Professor Sustainable Transport and Tourism, NHTV Breda University of Applied Sciences, Member of the ICAO/CAEP Working Group on Fuel Efficiency Standards in Aviation
Moosa Zameer Hassan, Deputy Director General, Ministry of Tourism, Maldives

This dynamic and informative session is moderated by global sustainable tourism expert and Editor at Large for National Geographic Traveler, Costas Christ, and will include lively discussion with the winners and judges of the World Legacy Awards. How did the prize-winners become international pioneers of sustainable tourism? The audience is expressly invited to participate in the exciting discussion.

Moderated by:
Costas Christ, Chairman, National Geographic World Legacy Awards, Editor National Geographic Traveler

Panel guests:
---> To be announced (1), World Legacy Awards Winner, Category „Earth Changers“
---> To be announced (2), World Legacy Awards Winner, Category „Sense of Place“
---> To be announced (3), World Legacy Awards Winner, Category „Conserving the Natural World“
---> To be announced (4), World Legacy Awards Winner, Category „Engaging Communities“
---> To be announced (5), World Legacy Awards Winner, Category „Destination Leadership“

The United Nations Guiding Principles on Business and Human Rights (informally known as the Ruggie Principles) are a comprehensive, international frame of reference for a state´s obligation to uphold human rights and the responsibility of businesses to respect human rights in an age of globally interdependent business activities. The action plan for business and human rights which the Federal Republic of Germany adopted and passed in 2016 implements the UN’s guiding principles in Germany. What impact will the national action plan have on the tourist industry? What new challenges will the industry face, and how can these be overcome? What types of due diligence will tourism companies be expected to perform along their service chain, and what are they not responsible for?

Moderated by:
Tanja Samrotzki, Journalist

Panel guests:
Dr. Nicole Häusler, Consultant for Sustainable Tourism, Myanmar
Dr. Bärbel Kofler, Federal Government Commissioner for Human Rights Policy and Humanitarian Aid
Peter-Mario Kubsch, Managing Director, Studiosus Reisen
Petra Thomas, Managing Director, forum anders reisen e.V.
Prof. Dr. Harald Zeiss, Chairman of the Sustainability Committee & Chairman of the Human Rights Committee, German Travel Association (DRV)

With support from the German Federal Ministry for the Environment (BMUB) and the Federal Agency for Nature Conservation (BfN), the German Tourism Association (DTV) has developed a practicable set of criteria for German tourism destinations. The criteria are in compliance with all the relevant international certification standards for sustainable tourism and are unique in that they provide a strong orientation towards practical experience, specific recommended actions as well as performance figures for evaluating the implementation of sustainability in each individual destination. The very first public presentation of the guidelines will take place on ITB CSR Day. The guidelines offer touristic regions a huge opportunity to successfully position themselves as sustainable tourism destinations.

Moderated by:
Prof. Dr. Hartmut Rein, Managing Director, BTE Tourism and Regional Consulting

Panel guests:
Martin Balàš, Consultant Sustainable Tourism / CSR, BTE Tourism and Regional Consulting
Dirk Dunkelberg, Deputy Chief Executive, German Tourism Association
Dr. Stefanie Pfahl, Head of Unit, Federal Environment Ministry

It’s a fact that the tourism industry is suffering from a shortage of skilled professionals and the problem is yet to be solved. At the same time, there will be an increasing need to integrate refugees into the German labor market in the coming years. What opportunities and challenges will result for the tourism industry and the refugees? Which positive examples – e.g. from the hotel industry – can motivate others to follow suit?

Interview guests:
Ezatullah Mascoudi, Cook Trainee, Inselhotel Potsdam-Hermannswerder
Dr. h.c. Burkhard Scholz, Managing Director, Inselhotel Potsdam-Hermannswerder

Matthias Beyer, Managing Director, mascontour GmbH

Introductory presentation & Moderation:
Matthias Beyer, Managing Director, mascontour GmbH

Panel guests:
Norbert Fiebig, President, German Travel Association (DRV), Patron Futouris
Dr. Kay Ruge, German County Association
Dr. h.c. Burkhard Scholz, Managing Director, Inselhotel Potsdam-Hermannswerder
Christian Wiesenhütter, Deputy Chief Executive, IHK Berlin

Women are key players throughout the world – including in the tourism industry. They create and develop travel offers, they give distinction to tourist destinations, and in peace initiatives and sustainable tourism their ability to be proactive is exemplary. And last but not least, they are a significant target group. IIPT India highlights impressive best practice examples from women within the framework of the first “Celebrating Her – Global Awards”. The prize-winners provide inspiration for the successful further development of touristic offers.

Rika Jean-Francois, CSR Commissioner, ITB Berlin
Vinod Zutshi, Secretary of Tourism, India

Guest of Honor:
Hon. Alain St. Ange, Minister of Tourism and Culture, Seychelles

Ajay Prakash, President, IIPT India, Chief Executive Nomad Travels India

Keynote Speaker:
Dr. Taleb Rifai, Secretary General, UNWTO

Moderated by:
Anita Mendiratta, International Strategic Advisor and Author, Tourism and Development, Lead Consultant of CNN´s International T.A.S.K. Group

Armed conflicts are currently taking place in many areas of the world. Tourism is increasingly viewed as a strategy for international understanding and peace-building. How can tourism be used in a concrete way to prevent violent conflicts? The multiple award-winning, renowned keynote speaker Aziz Abu Sarah shows how peace initiatives and corporate success can be combined in the travel industry.

Aziz Abu Sarah, Founder, Mejdi Tours