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Prof. Dr. Monika Imschloß

Dr. Monika Imschloß has been IFH Junior-Professor of Marketing and Retailing at the University of Cologne since April 2015. She graduated from the University of Würzburg in 2010 with a diploma in psychology. Thereafter, she joined the Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim as a doctoral student. Dr. Imschloß completed her doctoral studies with her dissertation on multi-sensory marketing and received her Ph.D in Marketing from the University of Mannheim in 2014. Prior to joining the Department of Retailing and Customer Management at the University of Cologne, she was a visiting scholar at Professor Norbert Schwarz at the Dornsife Mind & Society Center of the University of Southern California (USC) in Los Angeles. In her research, she investigates the impact of sensory stimuli on consumer behavior as it is relevant for strategic retail atmospherics and sensorial in-store design. Further, she investigates aspects of digitalization and their implications for consumers as well as companies. She published her work in renowned scientific journals such as the International Journal of Research Marketing and Psychology & Marketing. Regarding practical experiences, she gathered work experience as management intern for Merck in Thailand, BASF in Indonesia, and has worked as assistant to the CEO/CFO for Siemens Ltd. In Nigeria. 

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Prof. Dr. Monika Imschloß
Expertin für sensorisches Marketing
Universität zu Köln

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Veranstaltung

Donnerstag, 7. März 2019, 16.00 - 16.45 Uhr
CityCube Berlin, Saal A4/A5