Tom Jenkins is the CEO of the European Tourism Association (ETOA), whose purpose is to promote a fair business environment for European tourism. ETOA represents over 1,200 tour operators and suppliers from over 50 countries, who deliver more than €12 billion of business annually within Europe. Under Tom’s stewardship, ETOA’s scope of activity has broadened considerably; he has built close relationships with numerous legislators and other trade bodies at European, national and local levels. He regularly lobbies on our members’ behalf on our core legislative issues of visas, destination engagement, taxation and the Package Travel Directive. He has been responsible for championing tourist access to historic cities, for initiating a Europe-wide coach safety code and for leading a campaign that successfully blocked changes to EU VAT legislation that would have jeopardised 5,000 tourism jobs in Europe.
CEO, European Tour Operators Association (ETOA)