Michelle Kristy is an Associate Programme Officer at the International Trade Centre (ITC), a development agency established by the United Nations and the World Trade Organization. SheTrades is the initiative of the ITC Women and Trade Programme to connect 3 million women to markets by 2021. In her work, Ms Kristy helps women-owned small and medium-sized enterprises (SMEs) in Africa and Asia connect with international buyers and markets. Her projects have empowered more than 300 women-owned/-led SMEs in the tourism sector, including women-owned tour operators and accommodation providers in Ghana, Indonesia, Kenya and Sri Lanka. Under her lead, women-owned SMEs have participated in various international tourism trade fairs such as ITB Berlin, WTM London, WTM Africa, ITB Asia and PATA Travel Mart.
Ms. Kristy holds a Master of Laws (LLM) in International Economic and Business Law from the University of Groningen, Netherlands, and a Postgraduate Certificate in Sustainable Value Chains from the University of Cambridge, UK. In collaboration with the Cambridge Institute for Sustainability Leadership and Travelife, she developed a webinar series on “Unlocking markets by building a sustainable tourism business”. Prior to joining ITC, she worked in the Trade Information Section of the United Nations Conference on Trade and Development (UNCTAD).
Associate Programme Officer Women and Trade Programme
Sustainable and Inclusive Value Chains Section
Palais am Funkturm, ITB Kongress Awards