Zina Bencheikh is one of Morocco’s leading advocates for gender equality in the travel industry. Born in Marrakech but having lived, studied and worked in Canada, France and the UK, Zina moved back to Morocco in 2010 and joined PEAK DMC in that same year. Having identified that many local women were missing out on the opportunities created by Morocco’s tourism boom, Zina has made it her mission to encourage and support women to train as tour leaders, as well as championing female entrepreneurs by contracting them as suppliers. In her new role as Regional General Manager for Europe, Middle East and North Africa Zina oversees PEAK DMC’s operations in 45 countries, where her goal is to build multicultural teams with the expertise to create and deliver the best travel experiences possible.
Regional General Manager Europe, Middle East and North Africa
PEAK Destination Management Company
Palais am Funkturm, ITB Kongress Awards