Mr. QIU Weijun (Roger QIU) is the General Manager of Destination Marketing in Europe, Middle east & Africa Region. Ctrip is the No.1 travel service provider in China, with 300million members and 80% online travel market share in China. He graduated from Tongji University for his bachelor degree. And after obtained his Master of Science in Management degree in Top3 French business school, EM Lyon Business School, Roger QIU started his career in the French biggest event, congress and exhibition company GL Events Group in France. As a subsidiary CEO assistant, Roger QIU participated in the project of Shanghai World Expo and many other MICE projects. He was responsible for bringing Chinese companies to participate European industry congress and exhibitions after then.
Equipped with the management knowledge and 6 years overseas experiences, Roger QIU went back to China and joined the largest Online Travel agency Ctrip. He’s now in charge of overseas destination marketing to help overseas destinations upgrade their destination images in China, increase the awareness among Chinese tourists and bring more and more Chinese to go to overseas destinations. Ctrip destination marketing aims to build a wisdom tourism platform and provide one-stop consulting services for local governments and tourists. Roger QIU has successfully launched campaigns with many overseas destinations such as France, Germany, Italy, Guam, Portugal, Spain, Hawaii, Kenya, Denmark, Newark, Israel and Dubai etc. With his experience in both China and overseas countries, Mr. QIU’s insight and perspectives in new media integration and digital marketing will better serve the development of destination tourism industry.
General Manager of EMEA Destination Marketing
CityCube Berlin, Saal A1