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Brendan May

Brendan founded Hotel Res Bot because of his belief that hotels should no longer force staff to do boring, soul-sucking tasks like answering reservation requests.  Hotel Res Bot makes hotel jobs more attractive by automating the annoying work.

Brendan wrote the plan which resulted in Shiji’s 25 million USD investment in SnapShot and was a driving force in the creation of livabout° - a booking service for temporary apartment rentals.  He has helped regional hotel chains implement effective Revenue Management and improve their electronic distribution with IDeaS and h2c Gmbh respectively.  He is a member of the European Center for Revenue Management Education (ECRME) Advisory Board and has created a free Online Revenue Management course with ESSEC Business School on

About Hotel ResBot
We believe that booking a hotel should be as enjoyable as staying in a hotel; especially if you are booking directly. Booking a hotel by email is a terrible experience for everyone involved: - The Reservation Agent hates answering emails (and it shows) - The potential Guest needs to wait forever to get an incomplete and unattractive offer - The Hotel Manager suffers with an expensive and untrackable booking process.  Despite this, more bookings are made via email than on websites.

HERA AI (Hotel Email Reservation Assistant) is the hotel industry’s first AI powered Reservation Agent.  She reads the hotel´s incoming email booking requests and responds with perfectly formatted and personalized offers. Automatically. Within seconds, 24 hours a day / 7 days a week.


Brendan May
Hotel ResBot

May, Brendan


Freitag, 8. März 2019, 14.00 - 15.00 Uhr
Halle 6.1, eTravel Stage