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Veranstaltungsdetails

Better City Life through Smart Tourism

Kategorie
Destinations

Datum
4. März 2020

Zeit
15:00 - 15:45 Uhr

Ort
CityCube Berlin, Saal A1

WTCF
  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.
Impulsreferat:

Esencan Terzibasoglu, Special Advisor to the Secretary General, WTCF, former Director of Destination Management and Quality Programme, UNWTO

Moderation:

Sascha Stange, Deputy Director of the Liaison Department, World Tourism Cities Federation WTCF

Podiumsgäste:

Dr. Joan Borràs, ICT & Tourism Project Manager, Department of Tourism Innovation, Eurecat - the Technological Centre of Catalonia

Dr. Fang Meng, WTCF Expert & Associate Professor, School of Hotel, Restaurant & Tourism Management, University of South Carolina