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MEDICAL WELLNESS AND MEDICAL TOURISM AS A PART OF THE TRAVELTRADE INDUSTRY AND ITS IMPLICATION

Kategorie
Medical

Datum
6. März 2020

Zeit
16:00 - 16:30 Uhr

Ort
Halle 21b

  • Medical tourism has become a strong and successful industry worldwide over the past 20 years, with both: losers and winners in the future.
  • It’s important not only to use the term as a marketing tool, you need a very high quality standard. The guest /health tourist always has the opportunity to choose a different destination, so he should be considered as a regular guest.
  • To share the stay in a clinic can be compared with a hotel stay, or the clinic should, in order to survive internationally, can also be run and equipped as a hotel.
  • It’s important to have a close cooperation between the clinics, the service facilities and the facilitators, as well as the USP (unique selling point) of the facility.
  • The business model for international patient tourism is very important in advance, not every country pays a referral fee.
Referent:

Lutz Lungwitz, President, German Medical Wellness Association