Navigation | Seiteninhalt | Zusätzliche Informationen

Seiteninhalt

WICHTIGER HINWEIS

Der ITB Berlin Kongress 2020 findet nicht statt.

Nähere Informationen finden Sie hier.

Eventsuche

Suchergebnis (10 Treffer)

04. März 2020

Deep Dive Sessions

Visual Storytelling and Film Tourism – Mekong Tourism Forum

04. März 2020
11:00 - 11:45 Uhr

CityCube Berlin, Cube Club

  • The 4th Mekong Tourism Forum at ITB Berlin focuses on Visual Storytelling and Film Tourism, bringing the highlights of the recent Asia Destination Film Forum in Bangkok to ITB Berlin. 
  • Today, tourists are more experienced and are looking for new destinations and new experiences. 
  • Numerous films have inspired millions to visit destinations. Especially in recent years, there has been a growing phenomenon that tourists visit destinations featured in films and user-generated social media video clips. 
  • Learn how to celebrate sustainable tourism promotion and marketing via inspiring visual storytelling. 

Die Session findet auf Englisch statt! 

Future

ITB CEO Interview: The Future Of Hospitality Will Be Hosted

04. März 2020
14:00 - 14:45 Uhr

CityCube Berlin, Saal A4/A5

  • As more and more Gen Z travelers follow on the heels of millennials and increasingly tilt the scales away from standardized travel toward authentic experiences, the brands that succeed will be those that invest in personal hosting, unique design, and genuine roots in their local communities.

WTCF
Destinations

Better City Life through Smart Tourism

04. März 2020
15:00 - 15:45 Uhr

CityCube Berlin, Saal A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

05. März 2020

Deep Dive Sessions

Experiencing Authentic Oman: Experts and Industry Perspectives

05. März 2020
14:00 - 14:45 Uhr

CityCube Berlin, Cube Club

- In cooperation with Official Partner Country ITB Berlin 2020 Oman -
  • Establishing itself as the distinctive Middle Eastern destination, Oman has witnessed remarkable transformation in its tourism industry. 
  • Two decades ago, Oman has embarked on a roadmap toward building a modern and yet an authentic tourism destination. 
  • Oman, as a destination, was welcomed warmly by the international industry for many reasons, most importantly its diverse and authentic tourism products and experiences as well as its world-leading record of safety and security. 
  • This session explores international tourism experts and leaders’ opinions and perspectives about Oman’s leading tourism products and experiences. 
  • Hearing from the industry and business representatives what they think about best-selling experiences Oman currently offers and ways to enhance Oman’s position as the essence of Arabian experiences within a fairly competitive and challenging region. 

Die Session findet auf Englisch statt! 

06. März 2020

MICE

ITB International MICE Forum

06. März 2020
10:45 - 14:45 Uhr

Kongress Halle 7.1a, Saal New York 1

Medical

ITB Medical Conference Day 3

06. März 2020
11:00 - 15:00 Uhr

Halle 21b

Today, we will take a deeper look into the development of Medical Spas and Medical Wellness as a booming market. What is the additional value of these products and services in comparison to traditional wellness offers? How does health insurances, spa resorts & hotels cooperate in these lucrative niche market? Join travel industry and medical tourism professionals who share their experiences, discuss the problems they’ve encountered and mistakes they’ve made, and listen to their marketing and consumer-focused strategies and recommendations.

MICE

Das Kreieren von "Micro Moments" zur Steigerung des Teilnehmer-Engagements bei Veranstaltungen

06. März 2020
14:00 - 14:45 Uhr

Kongress Halle 7.1a, Saal New York 1

  • Mikro wird als "extrem klein" definiert. Wie können Eventplaner diesen wachsenden Trend mit der Veranstaltungsbranche in Verbindung bringen? 
  • Was hat "micro" mit den sich ändernden Bedürfnissen und Erwartungen der Teilnehmer an eine Veranstaltung zu tun?
  • In welchen Phasen der Veranstaltung können Micro-Momente das Engagement der Teilnehmer steigern, sind diese vor, während oder nach der Veranstaltung und wie?
  • Können Organisatoren Micro-Momente über die gesamte Kundenreise oder nur bei der physischen Veranstaltung integrieren, um das Engagement der Teilnehmer zu erhöhen?
  • Wie können Event-Profis eine Reihe von Micro-Experiences auf ihren Veranstaltungen kreieren, um das Engagement der Teilnehmer zu jeder Zeit zu erhöhen?
  • Beispiele von Micro-Momenten werden vorgestellt

Medical

Making Medical Tourism Work For Your Travel Agency

06. März 2020
14:00 - 15:00 Uhr

Halle 21b

  • Discussion on practical solutions to add Medical Tourism to your business
  • Listen to real-life experiences and get concrete takeaways Panelists

Destinations

Innovating Cultural Heritage Tourism Products

06. März 2020
15:00 - 15:45 Uhr

CityCube Berlin, Saal A4/A5

Strengthening the contribution toward sustainable tourism development - in cooperation with Official Partner Country ITB Berlin 2020 Oman

  • Strong and mutually beneficial inter-relations between culture/heritage and tourism.
  • Innovations in cultural heritage tourism.
  • Overcoming challenges like the sustainable management of cultural heritage tourism products.
  • Preparing cultural heritage tourism products for a mixed audience.
  • Creating enjoyable and educating cultural tourism experiences.

Deep Dive Sessions

ITB Market Research: Future of Travel 2040?

06. März 2020
16:00 - 16:45 Uhr

CityCube Berlin, Cube Club

  • As the climate emergency unfolds and the 2030 deadline for the Sustainable Development Goals passes, Euromonitor International asks what will the future of travel be in 2040?
  • Join us to fast forward to the future to consider the potential impact of drivers like geopolitics, demographics, technology, sustainability and consumer values on destinations and travel brands. 
  • Assessing the impact of megatrends also helps to take a long term view of potential disruptors to the status quo.  
  • What will consumers of 2040 look for in travel experiences? How will the path to purchase change and where should suppliers focus their efforts? How will lodging, transport, distribution and payments change in terms of customer experience and service delivery? 
  • Euromonitor International will pose these bold questions to help steer a path through the unknown by focusing on what is more certain.

Die Session findet auf Englisch statt! 

Optionen