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Suchergebnis (15 Treffer)

04. März 2020

Future

ITB Keynote

04. März 2020
11:00 - 11:45 Uhr

CityCube Berlin, Saal A4/A5

eTravel World

Die Zukunft der Pauschalreise

04. März 2020
11:15 - 11:45 Uhr

Halle 7.1b, eTravel Lab

  • Die technische Sicht auf das traditionelle Reiseveranstaltergeschäft
  • Technologische Entwicklungen wie Dynamic Packaging und Shopping-Kart-Lösungen
  • Wie sieht das kommende technische Setup für Reiseveranstalter aus, um den immer individuelleren Bedürfnissen der zukünftigen Reisenden gerecht zu werden?
  • Wie muss sich das Produktportfolio im Reisevertrieb (OTAs, Metasuche und mehr) entwickeln?

Future

ITB Executive Panel

04. März 2020
12:00 - 12:45 Uhr

CityCube Berlin, Saal A4/A5

Future

ITB Executive Panel: Tours, Activities & Attractions

04. März 2020
13:00 - 13:45 Uhr

CityCube Berlin, Saal A4/A5

Future

ITB CEO Interview

04. März 2020
14:00 - 14:45 Uhr

CityCube Berlin, Saal A4/A5

Destinations

Better City Life through Smart Tourism

04. März 2020
15:00 - 15:45 Uhr

CityCube Berlin, Saal A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

Destinations

ITB Mayor Interview: The Future of City Tourism

04. März 2020
16:00 - 16:45 Uhr

CityCube Berlin, Saal A1

Future

Panel

04. März 2020
16:00 - 16:45 Uhr

CityCube Berlin, Saal A4/A5

Future

Outlook-Keynote: Artificial Intelligence, Big Data, Robotics & Co – Fluch oder Segen für die Menschheit?

04. März 2020
17:00 - 17:45 Uhr

CityCube Berlin, Saal A4/A5

  • Blick über den touristischen Tellerrand zum Megatrend unserer Zeit.
  • Potentiale und Herausforderungen für Wirtschaft und Gesellschaft.
  • Welches sind die Risiken und sind sie beherrschbar
  • Ausblick: Digitalisierung in Zukunft

05. März 2020

Marketing

ITB CEO Keynote: Die Zukunft des Reisevertriebs: Personalisierung, Retailing, Plattformen

05. März 2020
11:00 - 11:45 Uhr

CityCube Berlin, Saal A4/A5

  • Die künftige Entwicklung der globalen Reisebranche.
  • Verändertes Kundenverhalten und die Personalisierung von Reiseangeboten.
  • Bedeutung und Zukunft von Plattformen.
  • Ausweitung des Marktvolumens durch Retailing und neue Distributionskanäle.

Marketing

ITB CEO Interview: Operating in Unprecedented Times

05. März 2020
12:00 - 12:45 Uhr

CityCube Berlin, Saal A4/A5

  • TUI’s CEO has been orchestrating a major pivot for years.
  • The transformation saw this legacy tour operator become a deeply vertically integrated travel business with significant assets in multiple supplier categories. 
  • In the wake of Thomas Cook’s demise, a new wave of opportunities and challenges now require a renewed emphasis. 
  • Back for a second year at ITB, Fritz Joussen and Philip Wolf’s conversation on stage should not be missed.

Marketing

ITB Executive Interview: Amazon + Travel

05. März 2020
14:00 - 14:45 Uhr

CityCube Berlin, Saal A4/A5

  • Amazon’s accomplishments as a next-generation retailer are unprecedented. 
  • This growth trajectory has also resulted in the creation of enormous digital and infrastructure assets, most notably Amazon Web Services (AWS). 
  • David Peller — formerly with Google and Booking.com — leads global teams across the Travel, Hospitality, Transportation and Logistics Industries. 
  • His insight and experience will make this session a conference highlight.

06. März 2020

Destinations

Panel

06. März 2020
11:00 - 11:45 Uhr

CityCube Berlin, Saal A4/A5

Destinations

Chinese Social Media: Wie man chinesische Outbound-Touristen anzieht

06. März 2020
12:00 - 12:45 Uhr

CityCube Berlin, Saal A4/A5

  • Chinese Social Media and their influence on the travel industry.
  • How to promote destinations on Wechat, Weibo, IQIYI, Tik Tok (Douyin) and others.
  • The big shift from search advertising to content advertising and influencer marketing.

Destinations

Instagram, Influencer & Co: Die unterschätzten Herausforderungen für Destinationen

06. März 2020
16:00 - 16:45 Uhr

CityCube Berlin, Saal A4/A5

  • Through Instagram and Facebook dynamic experiences that engage with travelers can be created.
  • Photos and videos are used to tell the visual story of a destination. 
  • Social advertising platforms add context to images through Instagram Stories, video, or geo-tagging locations.
  • Travelers are provided with a more unique, inspirational experience as they dream. 
  • Learn how to drive engagement and how to turn this inspiration into bookings.
  • What role do Influencers play?

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