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Destination: YouTube - A Guide To Travel Branding In The Age Of The User

Kategorie
Destinations

Datum
6. März 2020

Zeit
13:00 - 13:45 Uhr

Ort
CityCube Berlin, Saal A4/A5

  • In the wake of the Thomas Cook collapse, Brexit and the threat of a pan epidemic, travel brands will need more than performance-based advertising to quell the anxiety of travelers.
  • How can brands successfully tell their brand story and gain the trust of the user?
  • Destination YouTube is a provocative and informative story of three successful content strategies— what works, what doesn’t and what are the keys to success.
Referent:

Mike Yapp, Chief Creative Evangelist, Google