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Veranstaltungsdetails

ITB Destination Day

Google

Kategorie
Destinations

Datum
6. März 2020

Zeit
10:45 - 17:45 Uhr

Ort
CityCube Berlin, Saal A4/A5

Strategien und Best Practice-Beispiele wichtiger Tourismusregionen; Empfehlungen für die Optimierung des Destination-Management.

Tagesmoderation:

Fenja Weberskirch, Consultant, Dr. Fried & Partner GmbH

Veranstaltungen

10:45 - 11:00 Uhr

Referentin:
Fenja Weberskirch, Consultant, Dr. Fried & Partner GmbH

  • Standardisierte Massenprodukte: zunehmend banal und austauschbar.
  • Erwartungen des modernen Kunden: maßgeschneiderte Reiseangebote, bereichernde Erlebnisse, persönliche Erfahrungen.
  • Erfolgsfaktoren innovative Technologien, intelligente Kundendaten-Nutzung, tiefe Customer Insights.
  • Best Practices zu einzigartigen Reiseerlebnissen und relevanten Reiseangeboten.
  • In Zukunft: Spielt die Destinationsentscheidung noch eine Rolle oder dominieren die Erlebnisse die Reiseentscheidung?

Moderation:
Florence Kaci, Director, Business Development Europe and Africa, European Market Specialist, Phocuswright Inc

Podiumsgäste:
Traci Mercer, Senior Vice President, Global Lodging Ground & Sea, Sabre Travel Network
Andy Owen-Jones, Co-Founder & CEO, bd4travel
Björn Vöhl, Senior Director Market Management DACH & Nordics, Expedia Group

  • Coronavirus and its effects on global tourism
  • The latest figures and statistics
  • Measures and efforts taken by the international community to contain the spread of the disease and their effects.
  • Tourism development scenarios for the near future
  • Successful measures to enhance resilience and speed-up recovery

Impulsreferate:
Dr. Eran Ketter, Researcher, Consultant & Crisis Management Advisor
Esencan Terzibasoglu, Special Advisor to the Secretary General, WTCF, former Director of Destination Management and Quality Programme, UNWTO

Moderation:
Richard Matuzevich, Senior Manager, Liaison Department, World Tourism Cities Federation WTCF

Podiumsgäste:
Prof. Dr. Wolfgang Georg Arlt, CEO, COTRI - China Outbound Tourism Research Institute
Dr. Eran Ketter, Researcher, Consultant & Crisis Management Advisor
Dr. Fang Meng, Associate Professor, School of Hotel, Restaurant & Tourism Management, University of South Carolina
Esencan Terzibasoglu, Special Advisor to the Secretary General, WTCF, former Director of Destination Management and Quality Programme, UNWTO

WTCF

  • In the wake of the Thomas Cook collapse, Brexit and the threat of a pan epidemic, travel brands will need more than performance-based advertising to quell the anxiety of travelers.
  • How can brands successfully tell their brand story and gain the trust of the user?
  • Destination YouTube is a provocative and informative story of three successful content strategies— what works, what doesn’t and what are the keys to success.

Referent:
Mike Yapp, Chief Creative Evangelist, Google

- in Kooperation mit Convention & Culture Partner Russia - 

  • Destinations are fettered by stereotypical perception of tourists.
  • Many cities and countries work towards dispelling such stereotypes and achieve new images.
  • Enormous increase in worldwide online video consumer traffic and video production of forward-looking market players.
  • Success factor: video content as a key communication tool to target travel audience.
  • How to build effective communication campaigns.
  • Lessions learned from the best practice cases of Moscow, Russia and more.

Moderation:
Tatiana Naumova, Journalist

Podiumsgäste:
Mila Ilushina, Head of Strategic Projects Department, Moscow Project Office for Tourism and Hospitality Development
Elena Lysenkova, Advisor of the Head, Federal Agency for Tourism Russia
Irina Sergeeva, Head of the Department of International Tourism, Federal Agency for Tourism Russia
Vladimir Varnavskii, CEO & Founder, VResorts

Strengthening the contribution toward sustainable tourism development - in cooperation with Official Partner Country ITB Berlin 2020 Oman

  • Strong and mutually beneficial inter-relations between culture/heritage and tourism.
  • Innovations in cultural heritage tourism.
  • Overcoming challenges like the sustainable management of cultural heritage tourism products.
  • Preparing cultural heritage tourism products for a mixed audience.
  • Creating enjoyable and educating cultural tourism experiences.

Impulsreferat:
H.E. Hassan Mohammed Al-Lawati, Advisor to the Minister of Heritage Affairs, Ministry of Heritage & Culture, Oman
Prof. Dr. Heba Aziz, Professor of Sustainable Tourism and Development & Head of Department, German University of Technology in Oman

Moderation:
Dr. Hamed Almuhrzi, Department of Tourism, College of Arts and Social Sciences, Sultan Qaboos University

Podiumsgäste:
H.E. Hassan Mohammed Al-Lawati, Advisor to the Minister of Heritage Affairs, Ministry of Heritage & Culture, Oman
Prof. Dr. Heba Aziz, Professor of Sustainable Tourism and Development & Head of Department, German University of Technology in Oman
Peter DeBrine, Senior Project Officer, Sustainable Tourism, World Heritage Centre Culture Sector, UNESCO

  • Instagram und Facebook eröffnen dynamische Wege, um mit Reisenden in Kontakt zu treten.
  • Über Fotos und Videos werden Destinationen und deren Geschichten lebendig.
  • Instagram-Stories, Videos und Ortsangaben stellen einen Bezug zu Fotos auf sozialen Netzwerken her.
  • Reisenden werden Emotionen vermittelt, die sie zu einmaligen Erfahrungen inspirieren.
  • Wie fördert man Interaktion und wie erzielt man über diese Inspirationen Buchungen?
  • Welche Rolle spielen Influencer?

Impulsreferat & Moderation:
Stephen Dutton, Senior Research Analyst, Euromonitor

Podiumsgäste:
Kassie Churchill, Director of International Marketing, Visit California
Natalie Lefevre, Social Media & Digital Marketing Consultant, Travel Influencer
Lauren Teague, Digital Native, Strategist, Speaker

Referentin:
Caroline Couret, Director & Founder, CreativeTourismNetwork®