Anna is Senior Vice President, Retail for Northern, Eastern, Central and Southern Europe. In this role she works
whole‐heartedly, together with a team of skilled and enthusiastic experts to deliver on the needs of retail travel
agency customers in her region.
Anna’s ambition is to drive business results for Amadeus customers by working with them and with partners and
colleagues to create a live travel space where everyone comes together to do business ‐ based on the
industry’s preferred travel platform that enables travel companies to access any content from any provider, via
Anna is Danish and moved to Spain in the late 90s to set up a subsidiary of Denmark‘s first web publishing
company “Dansk Internet Selskab”. She first discovered Amadeus at a tech event in 2001. For someone with an
International MBA (Copenhagen Business School) specializing in intercultural management the kind of diversity
Amadeus offered was irresistible. She joined Amadeus a few months later and in the 18 years since, she has
developed her skills and held various management roles across functions and disciplines from Marketing to
strategy, business planning, commercial and most recently she was Head of Travel Content Sourcing in Travel
Channels. She still thrives on the diversity and pace of Amadeus as she works with customers and partners to
shape the future of travel.
Senior Vice President, Retail for Northern, Eastern, Central and Southern Europe
Palais am Funkturm, ITB Kongress Awards