Overtourism – The Global Tourist’s View
Deep Dive Sessions
March 6, 2019
13:00 - 13:45
CityCube Berlin, Cube Club
An Exclusive Empirical Survey From Travelzoo And ITB
Overtourism is increasingly dampening the destination experience of international tourists. However, the specific tourist groups who perceive overtourism particularly negatively, the avoidance strategies they apply and the destination measures they might accept are all largely unexplored. The latest exclusive international study by Travelzoo and ITB sheds light on the darkness for the first time and provides destination managers with important decision-making aids in dealing with one of the biggest challenges in international tourism – both today and in the future.
Sharry Sun, Global Head of Brand, Travelzoo