Latin America Forum: Becoming An Instant Hit With Instagram?
Deep Dive Sessions
March 6, 2019
14:00 - 14:45
CityCube Berlin, Cube Club
Making and “unmaking” of a destination – not only in Latin America
Selfies, tips and photos that spark yearning: how much influence do social media actually have on the popularity of countries and regions? Can blogs, videos and photo series “make” a destination or kick it out of play? What do influencers actually influence in tourism? Are cities and tourist offices pursuing digital strategies, e.g. in response to overtourism? And why is Peru’s Rainbow Mountain becoming a disappointment for some tourists? Media and tourism experts will be discussing the rapid transformation of destination advertising in social media, YouTube and other platforms, taking Latin America as an example. What are the trends, and what chances are there for a “special destination”, beyond the overcrowded ones that feature in all the postings, to attract the attention of tourists?
Andreas M. Gross, Chairman, ARGE Lateinamerika e.V.
Gycs Gordon, Director, Commercial Office of Peru
Frank Grafenstein, Managing Director, neusta Grafenstein GmbH - experts in tourism marketing
Ania Konieczko, YouTuber, Podcaster, Blogger, Geh Mal Reisen
Jewgeni Patrouchev, Senior Tourism & MICE Consultant, PROCOLOMBIA
Sarah Plack, Travel Blogger
Daniel Schlegel, YouTuber, Podcaster, Blogger, Geh Mal Reisen