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Latin America Forum: Becoming An Instant Hit With Instagram?

Deep Dive Sessions

March 6, 2019

14:00 - 14:45

CityCube Berlin, Cube Club

Making and “unmaking” of a destination – not only in Latin America

Selfies, tips and photos that spark yearning: how much influence do social media actually have on the popularity of countries and regions? Can blogs, videos and photo series “make” a destination or kick it out of play? What do influencers actually influence in tourism? Are cities and tourist offices pursuing digital strategies, e.g. in response to overtourism? And why is Peru’s Rainbow Mountain becoming a disappointment for some tourists? Media and tourism experts will be discussing the rapid transformation of destination advertising in social media, YouTube and other platforms, taking Latin America as an example. What are the trends, and what chances are there for a “special destination”, beyond the overcrowded ones that feature in all the postings, to attract the attention of tourists?


Moderated by:

Andreas M. Gross, Chairman, ARGE Lateinamerika e.V.

Panel guests:

Gycs Gordon, Director, Commercial Office of Peru

Frank Grafenstein, Managing Director, neusta Grafenstein GmbH - experts in tourism marketing

Ania Konieczko, YouTuber, Podcaster, Blogger, Geh Mal Reisen

Jewgeni Patrouchev, Senior Tourism & MICE Consultant, PROCOLOMBIA

Sarah Plack, Travel Blogger

Daniel Schlegel, YouTuber, Podcaster, Blogger, Geh Mal Reisen