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Key topics and speaker highlights of ITB Berlin Convention 2018

The ITB Berlin Convention 2018 focused on three key topics:

Overtourism: Fact, Fiction or Food for Thought?

Highlights ITB Berlin Convention 2018 - Overtourism

Global tourism has been growing significantly for decades, though one thing is already clear: Exponential growth is impossible in a finite space. There are natural limits to a sustainable environment, society and infrastructure.

Presently more and more conflicts are coming to light. Natives are rebelling against overtourism, cruise ships are experiencing a “shrinking world”, Airbnb & Co. are fighting against bans. For the first time, limits to growth are becoming clearly visible. We have reached a turning point. “Business as usual” will no longer work. New solutions for managing tourists – from setting quotas to fee models to the usage of smart technologies – need to be developed and tested.

Multiple sessions of the ITB Berlin Convention 2018 will address “Overtourism”. The latest research results will show us the status quo and promising solutions will be highlighted in panel discussions and interviews.

The Revolution of Travel: New Means of Transportation

Highlights ITB Berlin Convention 2018 - Revolution of Travel

The present-day transportation system isn’t sustainable: Resource consumption, noise and environmental pollution, traffic jams and wasted time – gridlock in metropolises seems to be unavoidable.

New technologies and digitalization are making revolutionary means of transport for leisure and business travelers possible. Prototypes in the test phase reveal: The revolution of travel will soon be reality. Fully-automatic flying electric drone-taxis, flying cars, hyperloop transportation and supersonic flight will all soon be available.

The ITB Berlin Convention will feature discussions with the makers of these innovative means of transportation and present research results regarding both customers’ acceptance and willingness to pay.

Digitalization: Practical Artificial Intelligence: Personalization and Customer Centricity

Highlights ITB Berlin Convention 2018 - Digitalization

Hardly any other topic is dominating society and business worldwide today as much as artificialintelligence. Technology giants and conventional industries are investing billions to improve production, products, interaction with customers and sales.

The ITB Berlin Convention will focus on the core of artificial intelligence solutions: Personalized product offers, a unique customer experience, personalized advertising and pricing.

The mantra “Absolute Customer Centricity” is finally becoming reality. What is the status quo of artificial intelligence and personalization? To what extent is the travel industry affected by the developments and which specific steps for using artificial intelligence should travel companies take? The challenges and potential of personalization will be discussed in multiple sessions.

Top speakers


Jane Jie Sun

CEO, International Ltd.

Image Jane Jie Sun

"From travel as a luxury to travel as a lifestyle, tourists are becoming travelers. What’s next? I will tellyou at ITB Berlin Convention.”

"Keynote 1: Travel: A Gateway to Global Peace And Prosperity"
ITB Future Day, 07 March

Dirk Ahlborn

CEO, Hyperloop Transportation Technologies, Inc. (HTT), Founder and CEO, JumpStarter Inc.

Image Dirk Ahlborn

"We know how to move and levitate trains, how to build pylons and tubes and how to create a vacuum inside a tube. The next step is to make Hyperloop better, easier, faster and cheaper to build."

"Keynote: Transportation Systems At A Turning Point – Technological Leaps And Revolutionary Means Of Transport"
ITB Future Day, 07 March

Image Gillian Tans

Gillian Tans

President & CEO,

"What does think of the future of technology and travel? I will tell you at the ITB Berlin Convention!"

"ITB CEO Interview:"
ITB Future Day, 07 March

Image Doug Lansky

Doug Lansky

International Tourism Thought Leader, Keynote Speaker, Travel Journalist and Author

"Destinations have increasingly complex issues and require a smart tourism approach - it's time for the DMO to evolve! Let me explain to you how."

"Outlook Keynote: Rethinking The DMO"
ITB Marketing & Distribution Day, 08 March


Gloria Guevara Manzo

President & CEO, World Travel & Tourism Council

"How can destinations manage tourism growth effectively for the benefit of everyone?"

"Tackling “Overtourism” At Destinations: Best Practice Solutions From Setting Quotas To Pricing To High Tech"
ITB Destination Day 1, 07 March


Mike Shubic

Professional Travel Video Blogger,

"Are you focused on Google when YouTube is the future? 70% of web traffic is for video content, it’s time you shift your marketing focus."

"Video Marketing 101: If A Picture Says 1000 Words, What Does Video Say?"
ITB Destination Day 2, 09 March

Image Mato Frankovic

Mato Franković

Mayor of Dubrovnik

"We have set one goal - not to become hostages of our own success. New long-term innovative solutions for overtourism should be introduced on a daily basis, which will lead to satisfied citizens and satisfied guests."

"Focus On Overcrowded Destinations: Measures And Lessons Learned"
ITB Destination Day 1, 07 March

Image Mark Okerstrom

Mark Okerstrom

CEO, Expedia

"Looking forward to discussing all things Expedia, travel and technology at the ITB Berlin Convention!"

"ITB CEO Interview: Mark Okerstrom, Expedia's New CEO, One-On-One With Philip C. Wolf"
ITB Marketing & Distribution Day, 08 March

Image Dr. Butler

Dr. Christina Buttler

Director Experience Development, MCI Deutschland GmbH

"If you think interaction is not for conservatives, you might just be too lazy to find out what they really need."

"Conservative Audiences And Interaction - How To Get Them To Participate"
ITB MICE Forum, 08 March


Marcus Scholz

Director Business Unit Corporate & Mobility Solutions, Europcar Autovermietung

"Wondering who Alexa is and how she can help you book your mobility services? I'll show you what the future of booking looks like at the ITB Berlin Convention! "

"Alexa, Bring The Car ‘Round!"
ITB Business Travel Forum, 08 March


Annabelle Canwell

Senior Vice President, National Geographic Partners, Europe & Africa

"I will share insights and perspectives on how we are leveraging innovative thinking and consumer insights to maintain our position as one of the most relevant brands in social media."

"Masters Of Storytelling: How National Geographic Engages 350m Fans On Social Media"
eTravel Lab, 07 March


Dr. Alexander Tayler

Chief Data Officer, Cambridge Analytica

"Cambridge Analytica has been involved in over 40 political campaigns, most famously being hired bythe Trump campaign. How do we combine big data analytics & behavioral understanding toinfluenceoutcomes? Find out how to influence selling in a world of massive data and messaging."

"ITB Executive Interview: Big Data And Intelligent Data Analysis: The Death Of Traditional Advertising?!"
ITB Marketing & Distribution Day, 08 March


Martine van der Lee

Director Social Media, KLM Royal Dutch Airlines

"Did you know that KLM has the biggest dedicated social media team in the airline business?"

"Digital And Social Media In Aviation"
eTravel Stage, 08 March


Raissa Benchoufi

Industry Manager DACH, trivago N.V.

"I will show hoteliers how they can generate more direct bookings via metasearch."

"Online Technology For Hoteliers: Challenges And Solutions"
eTrave Lab, 09 March