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ITB Workshops Day 2

Convention Workshops

March 8, 2018

11:00 - 17:45

Convention Hall 4.1, Room Regensburg



Born out of the need for innovative and cost effective sales and marketing initiatives to promote the six countries and its tourism destinations of the Greater Mekong Subregion (Cambodia, PR China, Lao PDR, Myanmar, Thailand & Viet Nam), the public-private partnership framework Destination Mekong, strategically aligned with the secretariat of the Tourism Working Group of the governments of the Greater Mekong Subregion, created the globally unique collaborative social commerce platform Beta-launched at ITB Asia 2017 in Singapore, the initiative that is founded by six private and six public sector organizations, and developed by UNWTO Affiliate Member Chameleon Strategies, has gained traction with over 6,000 businesses listed and over 30,000 shared visual experiences tagged with #MekongMoments aggregated from social media in just three months.  The platform enables any organization regardless of type and size to run their own social media campaign, and get an expandable and customizable digital presence. Learn how collaborative social commerce can transform tourism marketing in the Southeast Asia, by building capacity for businesses of any size and type, driving sales, promoting the destinations, and developing a powerful social CRM, data intelligence, and loyalty engagement platform at the same time.

Moderated by:
Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office

Panel guests:
Gerrit Krueger, Operations Manager, Destination Mekong
Puppub Ongsiirikul Niddin, General Manager, Nam Kat Yor La Pa Resort, Lao PDR
Dr. Ha Van Sieu, Vice Chair, Viet Nam National Administration of Tourism
Visothy So, Undersecretary of State, Ministry of Tourism of Cambodia
May Myat Mon Win, Chair, Myanmar Tourism Federation

Artificial intelligence and machine learning are optimizing airline distribution and customer service. Instead of simple price comparisons, flight offers can now be customized to users’ individual requirements. In this process, user-generated content and customer evaluations are integrated into the personalized offers. Intelligent, voice-controlled flight searches conducted by Amazon’s Alexa or other voicebots have already become routine, e.g. at Skyscanner. This workshop reveals the future of airline distribution.

Filip Filipov, VP, Product Management, Skyscanner

This no-hype session focuses on SEO tips that will help you move the needle in 2018. No complex theory but highly actionable recommendations. This session will have tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about how to avoid SEO on-page pitfalls, optimize your travel website and make search bots crawl your travel website efficiently. Having programmed websites and Google internal tools, Fili Wiese is passionate about improving the user experience and the go-to guy when it comes to technical and international SEO.

Fili Wiese, SEO Expert,

Virtual Reality technology offers impressive potential for the marketing of tourist destinations. But what about the art of storytelling? What does it take for a simple, cost-effective production to succeed? And how do you promote it effectively? The speakers present inspiring best practice examples.

Steven Boylan, CEO & Co-Founder, TimeRiftTours
Nick Larson, General Manager Europe, Timelooper
Dr. Simon J. Young, CEO & Co-founder, Lithodomos VR


This workshop will be held in German, simultaneous translation will not be available.

Prof. Dr. habil. Jan Drengner, Professor for Event Management, University of Applied Sciences Worms
Sascha Kaiser, Managing Director, Kultur und Veranstaltungs GmbH Worms, Managing Director, Nibelungenfestspiele gGmbH Worms

The World Heritage status of UNESCO usually has a strong effect on tourism. What is Troy’s experience? How has tourism developed over the past 20 years? What can other World Heritage Sites learn from Troy?

Prof. Dr. Rüstem Aslan, Chief Archaeologist Troy
Armagan Aydeğer, Tourism Department, Çanakkale Chamber of Commerce and Industry (ÇTSO)
Dr. Dominique Görlitz, Scientist & Archaeologist

VR, AR, AI, IoT, 5G, Blockchain, the Cloud: terms used a lot today, but their implication is less understood. Let’s explore the phenomenon of the connected consumer, and how the changing interaction with technology is impacting behavior and expectations in the home and when traveling. Looking within and beyond the travel industry, this presentation provides a look at the latest innovations and innovators, and highlights how the travel industry will change over the coming years and beyond.

Dr. Wouter Geerts, Consultant – Travel, Euromonitor International