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ITB German Tourism Forum

CSR, Business Travel, MICE

March 7, 2018

15:00 - 17:45

Convention Hall 7.1a, Auditorium New York 2

-powered by Mecklenburg Vorpommern-

Hosted by:

Lars Bengsch, Managing Director, dwif-Consulting GmbH


Transnational cooperation is essential for a sustainable tourism development in Europe. The interregional expert exchange provides insights and success factors of the four macro-regional strategies and creates incentives for a more regular exchange at policy level.

Moderated by:
Joanna Mouliou, Programme Manager - EU Policies, European Commission

Panel guests:
Gerd Lange, EUSBSR Coordinator for Policy Area Tourism, Ministry of Economics, Employment and Health, Mecklenburg-Vorpommern
Mag. Bernhard Lehofer, Head of Financial & Administrative Department, Regional Development, ITG: innovation consulting and location development
Alessandra Priante, International Relations: UNWTO, OECD, Europe, Ministry of Culture, Cultural Heritage and Tourism of Italy
Lyubomir Sirakov, EUSDR PA 3 Coordinator, Ministry of Tourism of Bulgaria

In many tourism segments there is a lack of well-trained, affordable workers. How can jobs be better filled in the hotel and gastronomy industries? Top-class panel guests discuss successful concepts from Mecklenburg-Vorpommern. The examples also offer valuable suggestions to other tourism regions.

Moderated by:
Maike Berndt, Senior Consultant, dwif-Consulting GmbH

Panel guests:
Guido Zöllick, President, Deutscher Hotel- und Gaststättenverband e.V. (DEHOGA Berlin), General Manager, Hotel NEPTUN
Roland Fischer, Owner, Romantik Hotel Namenlos & Fischerwiege
Gertrud Cordes, Owner, Hotel Gutshaus Stellshagen Cordes KG
Alexander Wilhelm, Managing Director International Cooperation, German Federal Employment Agency

In the tourism industry, ratings about products & services are either based on stars or customer evaluations which are converted into a TrustScore. How has Mecklenburg-Vorpommern been using customers’ ratings information? How are tourism products customized, and what characterizes innovative quality management? And: to what extent is it possible to professionalize weaker providers as well?

Moderated by:
Lars Bengsch, Managing Director, dwif-Consulting GmbH

Panel guests:
Claudia Gilles, CEO, German Tourism Association (DTV)
Harald Machur, Head of the Quality & Sustainability Department, Mecklenburg-Vorpommern Tourist Board
Michael Menzel, Chief Revenue Officer, TrustYou GmbH
Cornelius Obier, Managing Director, PROJECT M GmbH