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ITB Zambia Tourism Forum

Future, Marketing

March 9, 2018

10:45 - 12:45

Convention Hall 7.1b, Auditorium London

The ITB Zambia Tourism Forum deals with subjects which go well beyond Zambia and are also very important in other tourism regions in Africa and throughout the world: World heritage sites, cross-border tourism and community engagement. How can success be achieved in tourism development and marketing, poverty reduction and sustainability?

Hosted by:

Tobias Klöpf, Lead Young TIC, University of Applied Sciences Worms, Travel Industry Club


10:45 - 11:00

Tobias Klöpf, Lead Young TIC, University of Applied Sciences Worms, Travel Industry Club

Heritage Interpretation is important in the Promotion and Development of Tourism as it gives meaning to the tourism entities thereby adding value to them. In return they result in the visitor appreciation of the places they visit and the heritage they experience. Well interpreted heritage results in tangible and sustainable tourism. The discussions will highlight how heritage sites and intangible heritage can be presented in ways that the development and promotion of tourism programmes supports sustainable development of cultural tourism in rural areas, particularly by supporting local SMEs. This may require creating new methods of promoting the inter-connected character of the natural, cultural and social value of land and seascapes through sustainable tourism, best achieved through the use of attractive and appealing interpretation styles and principles. In order to assist in the sustainability of all the areas of interest, a conversation on the importance of integration of natural and cultural heritage policies and management in sustainable tourism development needs to be created.

Keynote Speaker:
Hon. Charles R. Banda, MP, Minister of Tourism and Arts, Zambia

Moderated by:
H.E. Anthony Mukwita, Ambassador, German Embassy of the Republic of Zambia

Panel guests:
Peter DeBrine, Senior Project Officer, Sustainable Tourism, UNESCO World Heritage
Ilona Hupe, Travel literature writer & publisher, Ilona Hupe Verlag
Kagosi Mwamulowe, Director Lusaka East Central Region, National Heritage Conservation Commission

The Kavango-Zambezi Transfrontier Conservation Area (KAZA TFCA) lies in the Kavango and Zambezi river basins where Angola, Botswana, Namibia, Zambia and Zimbabwe converge. Jewels in the crown of this spectacular array of protected areas are the 15,000 km2 Okavango Delta, an explosion of green and blue in parched landscape - the world´s largest inland delta, and the awe inspiring tumbling cataracts of the Victoria Falls, a World Heritage Site and one of the seven natural wonders of the world. The discussion will draw lessons from the KAZA TFCA, highlighting the case of Simalaha Community Conservancy in Zambia. The Simalaha Community Conservancy is a joint initiative between two chiefdoms, that is, Chief Sekute from Kazungula District and Senior Chief Inyambo Yeta from Sesheke/Mwandi District of Southern and Western Provinces respectively. The KAZA TFCA objectives dwell on conservation and tourism as livelihood options thereby becoming tools for poverty reduction among rural communities. Three specific objectives which will be considered: (1) Facilitation of tourism across the international borders; (2) Implementation of programmes to enhance the sustainable use of natural and cultural heritage resources to improve the livelihoods of resident communities; and (3) Facilitation of a healthy and competitive economic environment.

Moderated by:
Prof. Marina Novelli PhD, Professor of Tourism and International Development, University of Brighton

Panel guests:
Elcia Grandcourt, Regional Director for Africa, World Tourism Organization (UNWTO)
Naambo Josephine Iipinge, TFCA Coordinator, Ministry of Environment & Tourism, Namibia
Prof. Dr. Vet. Med. Andrew Nambota, Director Transfrontier Conservation Areas (TFCAs), Ministry of Tourism and Arts, Lusaka, Zambia