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ITB Destination Day 1


March 6, 2019

10:45 - 19:00

City Cube, Auditorium A1

Strategies and best practice examples of key tourism regions; recommendations for optimized destination management.

The ITB Destination Days are dedicated to urgent challenges and perspectives in international destination management. On Wednesday, the keynote panel will present solutions for effectively handling problems relating to one of the convention’s key topics: Overtourism. Another ITB Convention key topic – Luxury – will include the exciting question “which are the trend luxury destinations of today and tomorrow?” The focus will be on Arabia, China and city destinations. The threat of a ground-based traffic collapse in many places is another important topic at the 2019 ITB Convention. The Future Ground Mobility Panel and the subsequent ITB Ministers’ Roundtable will examine both the causes of the problems as well as approaches to solving them.

Hosted by:

Birgit Fehst, Management Trainer & Moderator


10:45 - 11:00

Infinite growth cannot work in a finite space: The intensity and growth of conflicts in more and more tourist hotspots shows that things cannot go on as before. In the meantime, a number of solutions have been found for severely affected urban destinations. How can a destination set the right conditions for sustainable growth - on a national, regional and local basis? Results of a global empirical exclusive study by Travelzoo and ITB also show when tourists accept or desire access and price barriers, smart technologies, tourist selection and visitor guidance. What are the lessons learned and best practice examples? And last but not least: Can the findings also be applied to increasingly affected rural attractions?

Panel guests:
James Clarke, General Manager UK, Travelzoo
Prof. Dr. Albert Postma, CELTH & Partner

Which destinations will be en vogue tomorrow is one of the key questions in the luxury market. It is becoming apparent that, on the one hand, cold destinations such as Iceland, Lapland, the Arctic and Antarctica will become the new luxury destinations. On the other hand, destinations that make it possible to take a journey to one´s own self – Hindu temples, monastery hotels and self-discovery in nature – are increasingly popular with luxury customers. Where is the luxury market heading, and how are destinations participating in the growth of this attractive segment? 

Eliza Jean Reid, First Lady of Iceland, United Nations Special Ambassador for Tourism and the Sustainable Development Goals

Moderated by:
Marc Aeberhard, Owner, Luxury Hotel & Spa Management Ltd

From beach tourism to cultural vacations: Demand for travel to the Arab world is now higher than it has been for a long time. Although it is not quite as high as it once was, the upswing is gaining momentum and has reached numerous countries - from Morocco, Tunisia, Egypt and Jordan to the United Arab Emirates and Oman, partner country of ITB 2020. What are the reasons for the surge in demand? How well prepared are the countries for the rising number of guests, and how great is the upswing’s potential? Which strategies are individual destinations pursuing, and which tourism projects are planned? How do current events affect demand, and how political are the tourists?

14:00 - 14:45
15:00 - 15:45

Transport systems at a turning point: Autonomous means of transport and the digital revolution, business models and mobility platforms for sharing, electric power systems, minibuses, rental bicycles, cable cars, etc. – we are entering a new age of mobility. Is the traffic collapse in cities avoidable? What are the consequences for business and leisure tourism? What should cities and rural areas with tourist attractions do now to make their transport systems fit for the future?

Panel guests:
Reinhard Fritz, Head of International Business Development, Doppelmayr Seilbahnen GmbH
Stephan Pfeiffer, Head of Strategic Partnerships & Public Affairs, ioki (Deutsche Bahn)
Christoph Weigler, General Manager, Uber Germany

 -In Cooperation With MC Group-

Tourist destinations are increasingly suffering from traffic problems: Traffic jams to and from airports, inadequate public transport, traffic collapse in cities and tourist attractions, which are difficult to reach. How much do traffic problems affect leisure and business tourism? What are the biggest challenges to solving traffic problems? How can the travel experience of tourists be improved? Tourism ministers from important holiday destinations discuss solutions and recipes for success.

17:45 - 19:00