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Deep Dive Sessions 2

Deep Dive Sessions

March 7, 2019

10:45 - 17:45

City Cube Club

The ITB Deep Dive Sessions satisfy the need of ITB trade visitors for an intensive professional exchange with experts in small groups. This is where valuable contacts are made and your individual questions and problems are addressed. The Deep Dive Sessions will focus on the key topics of the ITB Convention 2019.

Hosted by:

Tobias Klöpf, Lead Young TIC, Travel Industry Club


IATA NDC and Direct Connect are massively changing how airline flights are sold. There are completely new opportunities for travel agents and airlines, but many complicated questions are also arising. This session provides insight into the NDC activities of Amadeus and Sabre and gives convention visitors a basic understanding of a future key sales policy topic.

Moderated by:
Prof. Dr. Stephan Bingemer, Professor of Business Administration and Tourism, International School of Management Frankfurt (ISM)

Panel guests:
Stefan Betz, Head of Strategy & Commercials, Amadeus NDC-X Program
Madhavan Kasthuri, Managing Director, EMEA Online Business, Sabre

-powered by the Institute for Tourism and Development (Studienkreis für Tourismus und Entwicklung e.V.)-

We are both culprits and victims of marine pollution. Three quarters of today’s waste in the oceans is plastic. Plastic waste creates enormous damage to nature, the economy and the tourism industry as well. Which solutions and prevention strategies are successful and how can behavioral changes be initiated?


Moderated by:
Andreas Stopp, Journalist, Deutschlandfunk

Panel guests:
Mark Hehir, CEO, The Small Maldives Island Co (TSMIC), Amilla Fushi/Finolhu, Maldives
Wybcke Meier, CEO, TUI Cruises
Martina von Münchhausen , Expert on Tourism, WWF Centre for Marine Conservation

13:00 - 13:45

Now more than ever China deserves special attention: In more and more markets and technologies – including artificial intelligence and online bookings, the use of mobile devices and mobile payment – China is leading the way into the future. Without booking platform giants like Alibaba’s Fliggy or Alipay, it is nearly impossible for Europe and the rest of the world to attract Chinese tourists. How can the attractive Chinese source market be successfully developed? Into which other Asian markets and continents will Alibaba soon expand? And fundamentally: How is the purchasing and travel behavior of Chinese customers changing?

Speaker and Interview Guest:
Terry von Bibra, General Manager Europe, Alibaba

Malaysia has developed into one of the world’s outstanding healthcare destinations. For years, the healthcare industry has been growing at double-digit rates, and the products and services on offer are of the highest quality, with very competitive prices. The session shows how public-private partnerships are designed to open up new opportunities and market potentials and to position Malaysia as the world´s leading healthcare destination.

Nik Yazmin Nic Azman, CCO, Malaysian Healthcare Travel Council (MHTC)

Service robots are certainly one of the "next big things" in global tourism. Hotels, cruise ships and airports are already experimenting with robots. But the complicated programming work is often a deterrent. However, innovative research institutes have built platforms that enable tourism professionals to program robots. An impressive live demo shows how easy it is to program robots for new tasks in tourism.

Steffen Hohl, Senior Consultant & Managing Director, Yeahmazing

Speaker and Interview Guest:
Beate Jost, Project Manager, Fraunhofer Institute for Intelligent Analysis and Information Systems