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Deep Dive Sessions 3

Deep Dive Sessions

March 8, 2019

10:45 - 19:30

City Cube Club

The ITB Deep Dive Sessions satisfy the need of ITB trade visitors for an intensive professional exchange with experts in small groups. This is where valuable contacts are made and your individual questions and problems are addressed. The Deep Dive Sessions will focus on the key topics of the ITB Convention 2019.

Hosted by:

Prof. Dr. Jürgen Schmude, Department of Economic Geography and Tourism Research, Ludwig Maximilian University of Munich, President, DGT e.V.


Keynote Speakers:
Malte Galus, Director Digital Advertising, construktiv GmbH
Jan Starcke, Travel & Health Insurance Industry Lead, Facebook

Search Engine Optimization (SEO) is indispensable. Concrete tips for all competence levels from former Google programmer Fili Wiese: Avoiding on-page pitfalls, optimizing websites, increasing the efficiency of search bots, improving the user experience. At the end of the session: Q&A for your specific questions.

Fili Wiese, SEO-Expert,, Former Google Search Quality Team Member

13:00 - 13:45

- In Cooperation With DIHK / German Startups Association

In the digital market economy, platform giants are more and more ruling over user data. Service providers and destinations are losing more and more of a valuable asset: Knowledge about their customers. Customer data are no longer to be found by the people who receive the customer as a guest – instead the data are going to those who communicate services and information. What can be done to counteract this development? Are political solutions required, can we find solutions on our own or can that only be achieved working together with the platforms? Are there any lessons learned from commerce and urban or regional development that can be of help? Is direct bookability a key element? And what does the guest really want?

Introduction speech:
Bastian Kneissl, Managing Director, MountLytics

Moderated by:
Dr. Ulrike Regele, Director Commerce and Tourism, Association of German Chambers of Industry and Commerce (DIHK)

Panel guests:
Jan Hoffmann, Head of Corporate Development & Cooperation Management, Tourismus-Marketing Brandenburg (TMB)
Tobias Kallinich, Managing Director, Smartplatz GmbH
Oliver Nützel, CEO, Regiondo GmbH

Luxurious transport services are an important part of luxury travel. What does luxury mean in terms of road, sea and air travel, and what are the most important luxury trends? Representatives of top-end luxury carriers discuss market trends, potential and challenges.

Moderated by:
Prof. Dr. Roland Conrady, Scientific Director of the ITB Berlin Convention, University of Applied Sciences Worms

Panel guests:
Marcus Krall, Director New Business, PR & Marketing D.A.CH, Ocean Independence GmbH
Dr. Jens Wohltorf, CEO, Blacklane

Climate change and weather phenomena are having a massive impact on European tourism. Travel providers, however, lack reliable data for effective adaptive measures. The EU’s new Copernicus Climate Change Information System provides valuable decision data for the European tourism sector. How exactly does the system work, and how can it support decisions made by destinations, tour operators, travel agents, transport companies and investors?

Dr. Samuel Almond, Officer, ECMWF, Sectoral Information System Officer, Copernicus Climate Change Service

Introductory presentation:
Adeline Cauchy, C3S European Tourism Contract Manager, TEC

Moderated by:
Herbert Hamele, President, ECOTRANS

Panel guests:
Dr. Samuel Almond, Officer, ECMWF, Sectoral Information System Officer, Copernicus Climate Change Service
Victoria Barlow, Group Environmental Manager, Thomas Cook Group
Ghislain Dubois, C3S European Tourism Lead, TEC
Nezih Isci, ATC Consultants
Prof. Geoffrey Lipman, Co-Founder, SUNx

17:00 - 17:45