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eTravel Lab Day 2

eTravel World

March 7, 2019

10:30 - 14:00

Hall 7.1b, eTravel Lab

Video marketing and AI are in te focus at eTravel Lab Day 2. Market insighst and new products are shared by National Geographic, Hotelchamp, Urlaubsguru, Siteminder, Cendyn and others.



How do customers experience hotel websites and why do many leave without making a booking? Learn to fix your online presence using techniques mastered by OTAs, to keep people on site and complete a sale.

Kristian Valk, CEO, Hotelchamp

Concrete action steps for technically inexperienced providers: Artificial intelligence can be used to make automated decisions, optimize workloads and increase sales potential.

Lukas C. C. Hempel, Founder & Managing Director, bookingkit

The daily consumption of huge amounts of data is creating a glut of information. Which stories can still manage to whet the appetite? Industry-leader National Geographic reveals best practices for social storytelling.

George W. Stone, Editor in Chief, National Geographic Travel

Case studies from 2018-19 highlighting how to use YouTube to increase audience engagement, increase reach and SEO. A closer look at the internal SEO within YouTube and also the SEO benefits of embedded video content.

Michael Collins, Founder & Managing Director,
Tom Otley, Editorial Director, Panacea Media

Interesting insights into the company´s SEO and content marketing strategy. Loaded with tips and advice for beginners and advanced participants.

Hanno Wigger, Offline Marketing Manager, UNIQ GmbH

Has the growing sophistication of travellers made them all the more elusive? In a world of endless choice, the only brand that matters is the guest’s. And, it demands a hotel’s undivided attention. Join SiteMinder´s panel discussion to explore the rise of the Experience economy and the demands being placed on all players within hospitality.

Panel guests:
Clemens Fisch, Regional Manager DACH, Siteminder
Michael Menzel, Chief Revenue Officer, TrustYou

Learn the fundamental skills of working with data sets as a hotelier. In this session, we will walk you through the key data segments and techniques hoteliers can use to make smarter business decisions and apply actual intelligence to your revenue generation programs. Deepen machine learning skills and gain best practices for data cleaning, modelling, clustering and more. These skills will provide you with recipes for success for when you slice, dice and segment your data. Walk away with a data science tool kit and a game plan to implement at your hotel.

Nicola Graham, Director of Marketing, International, Cendyn