Navigation | Page content | Additional information

Page content

ITB Hospitality Tech Forum

eTravel World

March 7, 2019

14:00 - 18:00

Hall 7.1b, eTravel Lab

The 2nd ITB Hospitality Tech Forum offers international panels discussing guest communication, upselling and revenue management. With experts from Customer Alliance, Meliá, Serenata, Cloudbeds and many more.


Hosted by:

Daniel Zelling, Founder, Hospitality Industry Club, Managing Director, opensmjle


Introduction & Moderation:
Daniel Zelling, Founder, Hospitality Industry Club, Managing Director, opensmjle

A look at communication technologies that support hotel staff in transmitting basic information to guests. How hotel managers can help their teams concentrate on being hosts and create employee value at the same time.

Panel guests:
Benjamin Devisme, VP Sales, Quicktext
Marius Donhauser, Founder & CEO, hotelkit
Benjamin Jost, CEO & Co-Founder, TrustYou
Moritz Klussmann, CEO & Co-Founder, Customer Alliance
Moritz von Petersdorff-Campen, Founder & Managing Director, SuitePad

Which upselling tools are revolutionizing the hotel tech industry? What works best, when and where? Get some ideas and best practice cases from our experts on how to generate some extra business with clever upselling strategies.

Panel guests:
Edwin Hanssen, Director Sales, Upgreats
Karl Schmidtner, Managing Director, UpsellGuru
Erik Tengen, Co-Founder, Oaky

Learn how Melia Hotels streamlined their market strategy, scaled business and increased Return on Advertising Spend (ROAS) by 6.7% via Facebook Dynamic Ads for Travel.

Matthias Koch, Global Industry Lead Travel, Productsup

Industry experts discuss the future processes of revenue management: Do hotels still need revenue managers or will technology take over completely?

Moderated by:
Wilhelm Weber, Founder, SHS Swiss Hospitality Solutions

Panel guests:
Alexander Edström, CEO, Atomize
Klaus Kohlmayr, Chief Evangelist, IDeaS

Do you know what data you need for customer relationship management (CRM)? When to send what content to whom? How does the General Data Protection Regulation (GDPR) influence a hotels’ business? Don‘t miss out when CRM experts share their key secret sauce on how to convert better.

Panel guests:
Patrick Oldenburg, Director of Sales Central Europe, Revinate

The appeal of less conventional properties is shifting the way people think about travel and challenging the status quo. In this session, we examine the fundamental changes driving their demand.

Adam Harris, Chief Executive Officer, Cloudbeds