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ITB Deep Dive Sessions 1

Deep Dive Sessions

March 4, 2020

11:00 - 17:45

CityCube Berlin, Cube Club

Intensive professional exchange with experts in small groups. 


12:00 - 12:45

  • How to capture travelers' attention. 
  • Find out what makes videos on YouTube stand out and how they are different from traditional TV content. 
  • In this masterclass, we'll share the latest insights and best practices on how to create successful content for YouTube, home to over 2 billion monthly logged-in people.

14:00 - 14:45

Mini Master Class for Policy Makers with the Global Travel and Tourism Resilience Council

  • Overview of resilience and how it is incorporated in crisis management planning
  • Sustainability: how to identify risks and planning for them
  • How to use data to ensure sustainable resilience
  • Examples of sustainable resiliency highlighting key actions

Please note: This session is in German!

Prof. Dr. Harald Pechlaner, Chair of Tourism, Catholic University of Eichstätt-Ingolstadt, AIEST (International Association of Scientific Experts in Tourism)
Prof. Dr. Jürgen Schmude, Professor for Economic Geography and Tourism Research, Ludwig-Maximilians-University Munich, President, DGT e.V.

Moderated by:
Dr. Julia Offe,

Christian Benninghaus,
Andreas Kötter,
Kathrin Viergutz,