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ITB MICE Forum

Category
MICE

Date
March 4, 2020

Time
10:45 - 14:45

Location
Convention Hall 7.1a, Auditorium New York 1

Valuable know-how for MICE experts.

More information on the ITB MICE segment can also be found here: www.itb-convention.com/mice

Events

10:45 - 11:00

Speaker:
Bernd Fritzges, CEO, VDVO Association of Event Organisers

  • What are future meeting scenarios?
  • What can digital and analog interaction look like? 
  • What types of participants are there?
  • How can event participants be involved successfully?
  • What are the most important research results from the "Future Meeting Space" project?

Speaker:
Matthias Schultze, Managing Director, GCB German Convention Bureau e.V.

  • How does participation work? 
  • How much participation makes sense? 
  • How can participative formats be planned and implemented quickly and without much effort?
  • How can the value and impact of events be increased?
  • How can interactive formats be integrated into the booking process of the MICE portal platform?

Speakers:
Doreen Biskup, Vice President, VDVO Association of Event Organisers
Bernd Fritzges, CEO, VDVO Association of Event Organisers

  • How can event participants be inspired over and over again?
  • Which technologies are well suited to survive in the battle for participants?
  • How can artificial intelligence help to use valuable participant information in such a way that they contribute to the long-term success of an event?

Speaker:
Michael Liebmann, Founder & Managing Director, doo

  • Which digital methods are available to obtain data on the behavior of visitors at trade fairs and events?
  • How does the customer journey at an event work?
  • What are the important touch points?
  • Which attractions are particularly popular and are visited the longest?
  • Which offers are not used or not perceived?
  • How can intelligent data evaluation contribute to the success of an event?

Speaker:
Prof. Dr. Cornelia Zanger, Marketing Department, TU Chemnitz