Navigation | Page content | Additional information

Page content

eTravel Stage Day 1

eTravel World

March 4, 2020

10:30 - 18:00

Hall 6.1, eTravel Stage

Product news on payment solutions; focus on super apps and chatbots; current insights on digitisation in tourism from Switzerland and Germany. Detailed event descriptions will be available here shortly.


  • Personalization in the travel industry (travel types, destinations, etc.)
  • Playing out recommendations with personal relevance for users
  • Improving user experience through geo-targeting
  • Addressing new and existing customers

Markus Fröhlich, Chief Sales Officer (CSO), trbo GmbH

  • The hotel, the holiday region as a second home. This desire for guest loyalty and continuity is at the top of the agenda for hoteliers and tourism managers.
  • The way to a completed booking is through the virtuoso handling of customer data. Here, the industry is faced with the challenge of handling personal data in compliance with DSGVO and developing industry-specific customer loyalty programmes.
  • Which strategies can companies in the hotel and tourism industry use to sustainably increase the loyalty of their guests via marketing automation?
  • The speakers will show how the tourism industry can skilfully use the knowledge from existing data, increase data quality and transform a satisfied guest into a loyal, returning guest through individualised communication.

Prof. Dr. Sandra Bayer, Managing Director, Anker & Alpen Consulting GmbH
Jörn Bittner, Senior Consultant, Consultix GmbH

  •  Lecture sponsored by Wirecard (more details coming soon)

Jörg Möller, Executive Vice President Travel & Mobility, Wirecard Technologies GmbH



  • Converting target groups mainly reliant on cash through state-of-the art online payment technology e.g. low income customers; safety conscious customers; students/teens; Visiting friends and relatives
  • Best Practices from airlines and travel agencies using the payment technology

Sebastian Seifert, Managing Director, / Cash Payment Solutions GmbH

  • Learn how you can save time by automating communication
  • It’s easy to provide hassle free access to information and recommendations
  • Understand how to eliminate guest frustration and improve the online ranking
  • Enhance the guest stay by curating a local experience

Alexander Wessels, Executive Director - Partnerships, SABA Hospitality Technology Solutions

  • Every day 3 start-ups tell about themselves
  • It is about their strengths, weaknesses and challenges
  • They pass on their personal learning
  • On Stage: PayinTech, World Around Me and Splyt

Moderated by:
Lisa Kinne, Consultant Digital Aviation & Tourism, Bitkom e.V.

Jean-Rémi Kouchakji, co-Founder, CEO, PayinTech SAS
Lukas Neckermann, Chief Strategist, Splyt
Tarun Sainani, CEO, World Around Me GmbH



  • 220 million Chinese tourists will travel outside China
  • How are you going to engage with your Chinese visitors and provide them a unique customer journey?
  • Experiences and learnings about how you can connect to your Chinese tourists
  • Get inspired on what´s possible with customer journeys within WeChat

Eric Mencke, Regional Director, WeGoEU

  • The state of chatbots & voice bots
  • good use cases in hospitality and travel today
  • outlook on how the technology will further evolve and impact the industry

Olga Heuser, Co-Founder, CEO, DialogShift GmbH

  • What is Affiliate Marketing and which partner models are there especially for the travel industry?
  • What do you need to consider when working with affiliate partners?
  • Practical tips for more direct bookings and best practice examples

Malte Hannig, Supervising Senior Affiliate Manager, xpose360 GmbH

  • more details coming soon

  • Presentation of a survey of 420 tourism organisations, carried out in 2019 in cooperation with the DTV, on the status quo of the implementation of "digitisation" in companies and destinations.
  • Insights into the implementation of technology (chatbots, AR, VR, WLAN etc)
  • Marketing tools (APPs, social media etc.)
  • Processes (AGs, management tools, etc.)
  • Obstacles and training needs

Dr. Alexander Schuler, Managing Director, BTE Tourismus- and Regionalberatung

  • Advantages and disadvantages of a Corporate Startup
  • Learnings from two years PiNCAMP powered by ADAC
  • milestones

Uwe Frers, Managing Director, ADAC Camping GmbH

  • Study: platformization of tourism in India and the development impacts of travel platform
  • Online platforms have become crucial in supporting decisions about travel-worthy destinations, changing the way consumers make travel decisions
  • But within the ecosystem, there seem to be highly uneven outcomes for smaller and marginal players who are dependent on platforms

Deepti Bharthu, Senior Research Associate, IT for Change

  • The future of tourism has been a network company without an office since the end of 2013.
  • Which digital tools are used?
  • How do you implement large projects?
  • How does this work on a personal level? A concrete best-practice example of New Work with insights behind the scenes.

Kristine Honig , Network partner / Consultant, Tourismuszukunft