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ITB Empowerment Forum 2


March 5, 2020

11:00 - 18:00

Hall 19, Palais at Funkturm (fairground)

The Empowerment Forum 2 is a platform for Equality & Responsibility: The focus will be on diversity issues, on gender equality, on awarding outstanding LGBT+ pioneers, awarding women in travel as well as community-bases tourism initiatives.

The ITB-Empowerment Days are focusing on putting a spotlight on responsible, sustainable tourism matters. This forum was founded to create awareness for sensible issues the tourism industry, finding solutions instead of looking away. They also serve as a best practice as many outstanding leaders in the field are being awarded with prizes during the three 3 days, inspiring others.

A great part of ITB Thursday is focusing on diversity and gender equality; the day begins with a closer look at LGBT+ Tourism: A booming segment with many destinations benefitting from the growth – some of them even suffering from “overtourism”. The panel will discuss the reasons and look for sustainable solutions. Afterwards, the ITB LGBT+ Pioneer Award will for the 3rd time hand out a prize to a personality who has been an outstanding contributor to establish LGBT+ tourism as an equal travel segment.
A slot discussing Gender Equality in Tourism will be the next. A range of high-level women speakers will examine the subject out of a female perspective. A special emphasis will be put on identifying which obstacles prevent women from becoming leaders in travel technology.
Going to the next level, in the following session special female leaders in tourism will be recognized with the 5th ITB-IIPT Celebrating Her Awards. ‘
The rest of the day is dedicated to the best practices of community-based tourism: The winners of the renown international ToDo! Awards of the German Studienkreis für Tourismus, will be announced. Additionally, a special prize highlighting activists for Human Rights in Tourism will be honored in the same set-up, followed by a reception.


  • Which obstacles prevent women from becoming leaders in travel technology?
  • What is necessary to make women confident that they are capable of tackling tech jobs in the tourism industry?
  • What kind of support is really necessary to overcome the gender gap?
  • Which tips can successful female industry leaders give to their peers?
  • Which best business practices can be named and how to handle regional differences?

Welcome note & Introduction:
Rika Jean-Francois, CSR Commissioner, ITB Berlin

  • The Celebrating Her awards, now in their 5th edition, seek to honour and felicitate exceptional women from the field of travel & tourism who have not only empowered themselves but continue to empower others and who can be held up as role models.

Anita Mendiratta, Founder & Pesident, Anita Mendiratta & Associates
Prof. Kiran Yadav, Vice President, IIPT India

Moderated by:
Ajay Prakash, President, International Institute for Peace Through Tourism - India

Panel guests:
Rika Jean-Francois, CSR Commissioner, ITB Berlin

  • International contest since 1995. The prize is awarded for tourism related projects which respect the interests of the local population during planning and implementation.
  • Additionally, the TO DO Award Human Rights in Tourism is awarded for the fourth time, under the patronage of the German Commission for UNESCO.

Press Contact:
Claudia Mitteneder
+49 (0) 171 5238 299