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Influencer Events: From Creating Instagrammable Moments To Delivering ROI

Category
MICE

Date
March 6, 2020

Time
12:00 - 12:45

Location
Convention Hall 7.1a, Auditorium New York 1

  • What  is the difference between press vs influencer trip or event?
  • What are the objectives of an influencer event?
  • How can brands capture the attention of the busy, in demand influencers, is this possible only with monetary rewards?
  • How can brands measure the ROI of an influencer event?
  • How can brands create instagrammable moments at an event or trip for the influencers to share on social media?
  • How necessary is briefing pre event or trip and what such briefing will include?
  • Speakers will share tips for a successful influencer collaboration
Moderated by:

Caleb Parker, Founder & Director, Bold

Panel guests:

Florian Hill, CEO & Ideator, HillWIRED

Lisa Reinshagen, MICE PR Director, Lieb Management

Han Talbot, Project Manager, Traverse