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March 04, 2020

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Future

ITB Co-Creators Keynote: WE Are Shaping The Future!

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • The future of society, economy and tourism. 
  • Which trends, technologies and developments do you need to know and know how to combine in order to be successful in the future?
  • Premiere highlight: The innovative, interactive Creators format. YOU are shaping the future with voting cards. 
  • Experience how the global tourism industry sees the future and wants to actively shape it. 
  • Vote with us and influence the future scenarios that are being demonstrated.

Destinations

Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
  • Costs and benefits of tourism for destinations. 
  • Implications of sustainable tourism growth. 
  • Valuable insights into international best practice examples. 
  • How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
  • On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.

Destinations

Keynote Panel: Responsible Tourism Destinations: Roadmap To A “High Ambition Scenario”

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A1

-In Cooperation with UNWTO-

  • According to the UNWTO/ITF report on “Transport-related CO2 emissions of the tourism sector – Modelling Results”, under the current ambition scenario, a total of 1,998 million tonnes of transport-related CO2 will be attributable to tourism by 2030, representing an increase of 25% over 2016.
  • The discussion of this high-level panel will build on the commitment of the tourism sector to advance towards a climate high ambition scenario in line with the goals of the Paris Agreement, as expressed during the COP25 official side-event “Transforming Tourism for Climate Action”.
  • Policy makers, destinations and industry leaders will explain their leading commitments to transform tourism and aim to support a “high ambition scenario” of climate action in tourism.

Destinations

Expedition Cruises: Tourism In Fragile Ecosystems

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A1

  • Expedition cruises: a fast and rapidly growing market segment. 
  • Uniqueness, authenticity and luxury on board of small high-tech ships at an ultra-exclusive level of comfort in remote regions of the world.
  • What are the operational and logistical challenges in remote regions of the world? 
  • How do shipping companies deal with the ecological challenges? 
  • How can expedition cruises be made environmentally friendly and how can luxury and sustainability be reconciled? 
  • Above all, will the announced armada of new ships lead to overtourism in the Arctic and Antarctic as well?

Destinations

Long Distance Destinations And Sustainability - A Contradiction In Terms? „Take The Train To San Jose?"

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A1

-In Cooperation with ARGE Latin America-

  • Long-haul flights: the opposite of sustainable?
  • But many tourism destinations can only be reached by long-haul flights. 
  • Is it still possible to travel to long-haul destinations with a clear conscience? 
  • How can the efforts of tourism companies, international conservation organisations and sustainable countries be promoted actively by responsible tourism? 
  • CO2 emissions trading and compensation as a solution?
  • Will the world´s best sustainable destinations soon be left behind by tourism? 

Sustainability

The art of engaging and sustaining authentic indigenous experiences : Indigenous Tourism and Sustainability

March 04, 2020
14:00 - 15:00 h

Palais am Funkturm, ITB Convention Awards

  • What are the challenges and solutions of indigenous tourism in a context of climate change?
  • How international certificates supports the connection between indigenous locals and international tourism with environmental protection?
  • Definition and reality of Indigenous Tourism on different continents
  • Can the travel industry support biodiversity protection, ecosystem regeneration on Earth thanks to indigenous wisdom?
  • Why Indigenous rights are connected to our planet´s protection?

A panel of indigenous experts in tourism will discuss the worldwide reality of indigenous tourism and explore sustainable systems empowering indigenous peoples and finding solutions in a context of climate and biodiversity crisis

Business Travel

Business Travel 2020 - Destination: „Ecologically Effective“

March 04, 2020
15:05 - 15:45 h

Convention Hall 7.1a, Auditorium New York 1

  • VDR theme year sustainability
  • Best practice: sustainable mobility in companies
  • VDR´s sustainability initiative "Miles to Trees"  

Business Travel

Business Travel And Climate Impact - A Four-Point Program For Sustainable Business Travel

March 04, 2020
16:00 - 16:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How sustainable are companies and suppliers? 
  • Measure, document, reduce: Less CO2 emissions from business trips 
  • What are the alternatives and how do the travellers get on board?
  • Integration of CO2 offsetting solutions and the role of the travel agency

Destinations

Crisis Management And Resiliency In The Shadow Of COVID-19

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A1

-in Cooperation with the Global Travel and Tourism Resilience Council-

  • Overview of resilience and how it is incorporated in crisis management planning
  • The latest update on coronavirus, what is known and what is being done
  • Sustainability: how to identify risks and planning for them
  • How to use data to ensure sustainable resilience
  • Examples of sustainable resiliency highlighting key actions

Destinations

ITB Ministers’ Roundtable: Sustainable Destination Best Practices

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A1

-In Cooperation with MC Group- 

  • Neglecting sustainability destroys the environment and culture, the local population revolts and tourists become discouraged.
  • Sustainability: the most important principle of destination planning.
  • Today: considerable differences in sustainability efforts.
  • Best practice countries explain their formulas for success.
  • Which policy measures can be used to achieve progress in sustainability and which measures are unsuccessful?
  • What economic successes do sustainability advances bring? What are the most difficult hurdles?

March 05, 2020

Business Travel

What's Next? What's Here To Stay? – Current Trends And Forecast For 2020

March 05, 2020
12:00 - 12:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Current figures on business travel by DRV and VDR
  • Where are we headed? The hot topics in the business travel market of today and tomorrow 
  • How sustainable are German companies traveling? 
  • Business travel management between digitalization, security and data protection

Marketing

Global Luxury Customers And Sustainability: Exclusive Empirical Study By Travelzoo & ITB

March 05, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

  • Latest results from the new global Travelzoo/ITB study
  • Customer attitudes on sustainability and climate protection
  • Importance of sustainability and climate protection in luxury travel
  • Customer readiness for limiting trips, price increases and changes in travel. 

Marketing

ITB Hospitality Executive Panel: Luxury And Sustainability: Contradiction Or Prerequisite?

March 05, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • Strategies and trends in the global hotel business. 
  • The hotel product of the future and the role of the  mega trend sustainability.
  • What does the hotel guest of tomorrow expect? How can competitive advantages be achieved? 
  • Where is the luxury segment heading? 
  • Luxury and sustainability: contradictions or a mandatory prerequisite in tomorrow´s luxury hotel industry?  

March 06, 2020

CSR

Keynote: Climate Change, Global Warming, Weather Extremes: Status Quo And Constraints To Action

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • A hot summer and concerning climate reports: To continue on will lead into the abyss.
  • How can we still prevent the climate emergency?
  • Which measures to contain global warming and climate change are effective?
  • Which policy measures are unavoidable and to be expected?
  • To what extent is the global tourism industry affected?
  • Hans Joachim Schellnhuber, the world´s leading climate researcher, explains the status quo and the need for action. 

CSR

The Hot Seat: Tourism Between Fridays for Future And Flight Shaming

March 06, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A1

  • In the Hot Seat: Fridays for Future and tourism providers
  • New: Fact check with climate experts
  • Goals and objectives of the Fridays for Future movement.
  • What should happen in tourism? 
  • Can we still travel as we are used to?
  • What do tourism providers like hotels and cruise lines and is that enough? 
  • The positions of Fridays for Future and tourism providers: Are they irreconcilable or can compromises be found? 

CSR

Studiosus Talk: Sustainable Tourism And Climate Change: It Makes Sense To Travel! But Does It Really?

March 06, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A1

  • Sustainability in the triangle of ecology, economy and social responsibility
  • Can we still continue to travel in the wake of climate change?
  • What would be the consequences of not traveling?
  • Is carbon offsetting the solution?
  • Which SDGs (Sustainable Development Goals) can tourism contribute to?
  • What responsibilities do tour operators have?
  • Is greed really good when it comes to traveling? 

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