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March 04, 2020

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Future

ITB Co-Creators Keynote: WE Are Shaping The Future!

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • The future of society, economy and tourism. 
  • Which trends, technologies and developments do you need to know and know how to combine in order to be successful in the future?
  • Premiere highlight: The innovative, interactive Creators format. YOU are shaping the future with voting cards. 
  • Experience how the global tourism industry sees the future and wants to actively shape it. 
  • Vote with us and influence the future scenarios that are being demonstrated.

Destinations

Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
  • Costs and benefits of tourism for destinations. 
  • Implications of sustainable tourism growth. 
  • Valuable insights into international best practice examples. 
  • How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
  • On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.

MICE

Success Factor Participant Experience – For Events That Inspire Their Target Group

March 04, 2020
11:00 - 11:45 h

Convention Hall 7.1a, Auditorium New York 1

  • What are future meeting scenarios?
  • What can digital and analog interaction look like? 
  • What types of participants are there?
  • How can event participants be involved successfully?
  • What are the most important research results from the "Future Meeting Space" project?

eTravel World

Corporate Startup - A Success Story For The Travel Industry?

March 04, 2020
16:30 - 17:00 h

Hall 6.1, eTravel Stage

  • Advantages and disadvantages of a Corporate Startup
  • Learnings from two years PiNCAMP powered by ADAC
  • milestones

March 05, 2020

eTravel World

Tiktok – A New Craze In The Tourism Tool Box

March 05, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • TikTok is the trend platform of the year for many and is considered the latest must-have app. No wonder: 5.5 million Germans already use TikTok every month and they spend about 50 minutes a day in the app.
  • So is it worthwhile for tourism marketers to take a closer look at TikTok? We show how tourism players can use TikTok in their marketing mix.
  • Find out by means of case studies which possibilities the app offers to reach more than Generation Z and to build up a close customer relationship.

March 06, 2020

CSR

Keynote: Climate Change, Global Warming, Weather Extremes: Status Quo And Constraints To Action

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • A hot summer and concerning climate reports: To continue on will lead into the abyss.
  • How can we still prevent the climate emergency?
  • Which measures to contain global warming and climate change are effective?
  • Which policy measures are unavoidable and to be expected?
  • To what extent is the global tourism industry affected?
  • Hans Joachim Schellnhuber, the world´s leading climate researcher, explains the status quo and the need for action. 

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