-In Cooperation with Arival- 

• Tours, Activities & Attractions as in-destination services are a strategic mega topic. 
• Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
• How can this huge potential be tapped, and how can the technological challenges be overcome?
• Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
• This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.