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March 04, 2020
eTravel World
Influencer Management Against Overtourism
March 04, 2020
15:30 - 16:00 h
Hall 6.1, eTravel Stage
- Overtourism in Switzerland due to influencers?
- Influencer management as a solution
- One central instrument: Switzerland Tourism Influencer Summit
- Findings and lessons learned
March 06, 2020
MICE
ITB International MICE Forum
March 06, 2020
10:45 - 14:45 h
Convention Hall 7.1a, Auditorium New York 1
MICE
Influencer Events: From Creating Instagrammable Moments To Delivering ROI
March 06, 2020
12:00 - 12:45 h
Convention Hall 7.1a, Auditorium New York 1
- What is the difference between press vs influencer trip or event?
- What are the objectives of an influencer event?
- How can brands capture the attention of the busy, in demand influencers, is this possible only with monetary rewards?
- How can brands measure the ROI of an influencer event?
- How can brands create instagrammable moments at an event or trip for the influencers to share on social media?
- How necessary is briefing pre event or trip and what such briefing will include?
- Speakers will share tips for a successful influencer collaboration
eTravel World
eTravel Lab Day 3
March 06, 2020
13:30 - 17:00 h
Hall 7.1b, eTravel Lab
Social media platforms, bloggers, influencers, storytellers - all fake news or reputable marketing and distribution channels that we should work with?
eTravel World
Influencer - Hero Or Villain?
March 06, 2020
15:00 - 15:30 h
Hall 7.1b, eTravel Lab
- Dream job: Influencer! But what makes a professional influencer?
- And how do representatives of destinations, hotel marketing managers and others in the industry recognize suitable inquiries?
- An exchange of experiences about an indispensable cooperation with influencers and representatives of the tourism industry
eTravel World
Open Data And Its Impact On Blogging
March 06, 2020
15:30 - 16:00 h
Hall 7.1b, eTravel Lab
Destinations
Instagram, Influencers & Co: The Underestimated Challenge For Destinations
March 06, 2020
16:00 - 16:45 h
CityCube Berlin, Hall A4/A5
- Through Instagram and Facebook dynamic experiences that engage with travelers can be created.
- Photos and videos are used to tell the visual story of a destination.
- Social advertising platforms add context to images through Instagram Stories, video, or geo-tagging locations.
- Travelers are provided with a more unique, inspirational experience as they dream.
- Learn how to drive engagement and how to turn this inspiration into bookings.
- What role do Influencers play?