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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020

eTravel World

Payments: The New Data Source

March 04, 2020
11:30 - 12:00 h

Hall 6.1, eTravel Stage

  • More than mere data transfer—electronic payment and its benefits
  • The potential for Europe: What we can learn from China, the payment leader
  • How data can significantly improve your opportunities

Medical

BOOMING MARKET CHINA. WHAT CHINESE TRAVELERS LOOKING FOR IN EUROPE’S HEALTH MARKET.

March 04, 2020
14:00 - 14:30 h

Hall 21b

  • The general interest of potential Chinese tourists in the holiday activities "Using health offers (self-paying, not cure)", "Using wellness offers" and "Using thalassotherapy offers (e.g. treatments with seawater, algae, sand)" as well as
  • The main sociodemographic characteristics of the target groups withan interest in the three holiday activities mentioned above.
  • And: In which holiday activities are potential Chinese health tourists also interested in?

eTravel World

How To Engage With Your Chinese Visitors And Achieve The Best Customer Journey

March 04, 2020
14:00 - 14:30 h

Hall 6.1, eTravel Stage

  • 220 million Chinese tourists will travel outside China
  • How are you going to engage with your Chinese visitors and provide them a unique customer journey?
  • Experiences and learnings about how you can connect to your Chinese tourists
  • Get inspired on what´s possible with customer journeys within WeChat

WTCF
Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

March 05, 2020

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