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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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Search result (16 matches)

March 04, 2020

Destinations

Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
  • Costs and benefits of tourism for destinations. 
  • Implications of sustainable tourism growth. 
  • Valuable insights into international best practice examples. 
  • How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
  • On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.

eTravel World

Convert Cash Reliant, Offline Customers Through Online Channels

March 04, 2020
12:00 - 12:30 h

Hall 6.1, eTravel Stage

  • Converting target groups mainly reliant on cash through state-of-the art online payment technology e.g. low income customers; safety conscious customers; students/teens; Visiting friends and relatives
  • Best Practices from airlines and travel agencies using the payment technology

Destinations

Expedition Cruises: Tourism In Fragile Ecosystems

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A1

  • Expedition cruises: a fast and rapidly growing market segment. 
  • Uniqueness, authenticity and luxury on board of small high-tech ships at an ultra-exclusive level of comfort in remote regions of the world.
  • What are the operational and logistical challenges in remote regions of the world? 
  • How do shipping companies deal with the ecological challenges? 
  • How can expedition cruises be made environmentally friendly and how can luxury and sustainability be reconciled? 
  • Above all, will the announced armada of new ships lead to overtourism in the Arctic and Antarctic as well?

Deep Dive Sessions

Google Masterclass: Unskippable: Travel Videos People Just Love To Watch On YouTube

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • How to capture travelers´ attention. 
  • Find out what makes videos on YouTube stand out and how they are different from traditional TV content. 
  • In this masterclass, we´ll share the latest insights and best practices on how to create successful content for YouTube, home to over 2 billion monthly logged-in people.

Business Travel

Business Travel 2020 - Destination: „Ecologically Effective“

March 04, 2020
15:05 - 15:45 h

Convention Hall 7.1a, Auditorium New York 1

  • VDR theme year sustainability
  • Best practice: sustainable mobility in companies
  • VDR´s sustainability initiative "Miles to Trees"  

Destinations

ITB Ministers’ Roundtable: Sustainable Destination Best Practices

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A1

-In Cooperation with MC Group- 

  • Neglecting sustainability destroys the environment and culture, the local population revolts and tourists become discouraged.
  • Sustainability: the most important principle of destination planning.
  • Today: considerable differences in sustainability efforts.
  • Best practice countries explain their formulas for success.
  • Which policy measures can be used to achieve progress in sustainability and which measures are unsuccessful?
  • What economic successes do sustainability advances bring? What are the most difficult hurdles?

March 05, 2020

Sustainability

LGBT+ Tourism in the age of Overtourism and Climate Protection

March 05, 2020
11:00 - 11:45 h

Palais am Funkturm, ITB Convention Awards

Medical

ITB Medical Conference Day 2

March 05, 2020
11:00 - 15:00 h

Hall 21b

Featured today are the mini niche markets within the medical tourism sector. Consumers are searching for specialized clinics that provide dental treatment, eye care, fertility (IVF), stem cell therapy, hair transplantation, addiction treatment, physical rehabilitation and executive health checkups (diagnostics).

How do consumers find best quality treatments and therapies? How can health insurance become involved here? And how can agencies be assured that clinics, therapeutic spas, health centers and treatment facilities meet international standards?

CSR

ITB Empowerment Forum 2

March 05, 2020
11:00 - 18:00 h

Hall 19, Palais at Funkturm (fairground)

Convention Awards

3rd EDITION: GENDER EQUALITY IN TOURISM: Female Leadership in Travel Technology – why not?

March 05, 2020
13:00 - 13:30 h

Palais am Funkturm, ITB Convention Awards

March 06, 2020

Destinations

Travel Experiences Of The Future: Tailored, Data-Based, Relevant

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • Standardized mass products: increasingly banal and interchangeable.
  • Expectations of the modern customer: tailored travel offers, enriching experiences, personal experiences.
  • Success factors: innovative technologies, intelligent use of customer data, deep customer insights.
  • Best practices for unique travel experiences and relevant travel offers.
  • In the future: Will the destination still play a role or will experiences dominate the travel decision?

CSR

ITB Empowerment Forum 3

March 06, 2020
11:00 - 14:00 h

Hall 19, Palais at Funkturm (fairground)

Medical

ITB Medical Conference Day 3

March 06, 2020
11:00 - 15:00 h

Hall 21b

Today, we will take a deeper look into the development of Medical Spas and Medical Wellness as a booming market. What is the additional value of these products and services in comparison to traditional wellness offers? How does health insurances, spa resorts & hotels cooperate in these lucrative niche market? Join travel industry and medical tourism professionals who share their experiences, discuss the problems they’ve encountered and mistakes they’ve made, and listen to their marketing and consumer-focused strategies and recommendations.

MICE

Extending Event Lifecycle Beyond The Physical Event

March 06, 2020
13:00 - 13:45 h

Convention Hall 7.1a, Auditorium New York 1

  • What are the key reasons for extending event life cycle of an event?
  • What is an event lifecycle and how to create content for each stage of the customer journey?
  • How to find the right balance between sharing educational content and doing event promotion?
  • Who within the organization can coordinate the extension of event line cycle: Event manager, marketing teams, community manager?
  • How to analyze and apply the data collected pre and post event into the physical event and use it as feedback?
  • What is online community management and how it applies to extending event life cycle?
  • What are the best practices and possible strategies for extending an event life cycle?

Convention Awards

INTERNATIONAL WOMEN’S DAY SPECIAL: SheTrades Workshop: EMPOWERING WOMEN THROUGH TOURISM, WORLDWIDE

March 06, 2020
13:00 - 14:30 h

Palais am Funkturm, ITB Convention Awards

Destinations

Creative Tourism - The New Multi-Tool Of The Tourism Industry

March 06, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A1

  • How can creative tourism help solve externalities of the tourism industry, as well as create a value chain for the territories?
  • Practical cases from destinations around the world will highlight the role of creative tourism in enhancing unseasonality, intangible heritage recovery, community empowerment, social cohesion, resilience and economic growth, among other areas. 
  • A session to feel inspired! 

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