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March 04, 2020

Destinations

Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
  • Costs and benefits of tourism for destinations. 
  • Implications of sustainable tourism growth. 
  • Valuable insights into international best practice examples. 
  • How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
  • On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.

Future

ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more. 
  • The global tourism industry in times of the perfect storm. 
  • What structural changes are to be expected in the European and global tourism industry? 
  • What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop? 
  • How will people travel in the future and what role will sustainability play?

Destinations

Keynote Panel: Responsible Tourism Destinations: Roadmap To A “High Ambition Scenario”

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A1

-In Cooperation with UNWTO-

  • Climate Protection Goals of the UN Climate Change Conference COP 25 in Madrid.Ambitious climate protection goals also for the tourism industry.
  • To what extent is global tourism affected?
  • What does the UNWTO´s "high ambition scenario" on climate protection measures in global tourism look like?
  • What are the highlights of the latest UNWTO study?
  • Is not travelling one of the recommendations on the list?

eTravel World

Overtourism And Visitor Flows - An Iterative Approach

March 04, 2020
12:45 - 13:15 h

Hall 7.1b, eTravel Lab

  • How important are targeted data collection processes for the management of mobility systems in tourism
  • Best practice example of our Sense-Plan-Act paradigm using the visitor guidance system at Schönbrunn Palace in Vienna

Destinations

Expedition Cruises: Tourism In Fragile Ecosystems

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A1

  • Expedition cruises: a fast and rapidly growing market segment. 
  • Uniqueness, authenticity and luxury on board of small high-tech ships at an ultra-exclusive level of comfort in remote regions of the world.
  • What are the operational and logistical challenges in remote regions of the world? 
  • How do shipping companies deal with the ecological challenges? 
  • How can expedition cruises be made environmentally friendly and how can luxury and sustainability be reconciled? 
  • Above all, will the announced armada of new ships lead to overtourism in the Arctic and Antarctic as well?

Future

ITB Executive Panel: Tours, Activities & Attractions

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Arival- 

  • Tours, Activities & Attractions as in-destination services are a strategic mega topic. 
  • Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
  • How can this huge potential be tapped, and how can the technological challenges be overcome?
  • Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
  • This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.

Destinations

Long Distance Destinations And Sustainability - A Contradiction In Terms? „Take The Train To San Jose?"

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A1

-In Cooperation with ARGE Latin America-

  • Long-haul flights: the opposite of sustainable?
  • But many tourism destinations can only be reached by long-haul flights. 
  • Is it still possible to travel to long-haul destinations with a clear conscience? 
  • How can the efforts of tourism companies, international conservation organisations and sustainable countries be promoted actively by responsible tourism? 
  • CO2 emissions trading and compensation as a solution?
  • Will the world´s best sustainable destinations soon be left behind by tourism? 

Deep Dive Sessions

Enhancing Destination Resilience

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Cube Club

Mini Master Class for Policy Makers with the Global Travel and Tourism Resilience Council

  • Overview of resilience and how it is incorporated in crisis management planning
  • Sustainability: how to identify risks and planning for them
  • How to use data to ensure sustainable resilience
  • Examples of sustainable resiliency highlighting key actions

Future

IPK's World Travel Monitor®: Latest World Travel Trends And Forecast 2020

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with IPK International-

  • IPK World Travel Monitor® is the largest travel survey in the world, with data based on ca. 500,000 interviews.
  • Presenting the latest forecast data on worldwide and European travel behavior.
  • An indispensable basis for decision-making for the entire tourism industry.

eTravel World

Actions Speak Louder Than Words - In-Destination Sustainability Focus

March 04, 2020
- March 13, 2020 15:00 - 15:30 h

Hall 7.1b, eTravel Lab

  • Keynote: Overtourism – How Local Tour Operators can Tackle Destination Challenges
  • Best case presentation of Conscious Tourism International
  • Best case presentation of the City of Gothenburg: How Gothenburg became the leading destination in sustainability
  • Subsequent discussion with q&a

eTravel World

N.N. (Schweiz Tourismus)

March 04, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • more details coming soon

Future

ITB Executive Panel: Future Air And Ground Mobility

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Bitkom-

  • We´re already experiencing traffic collapses and massive environmental damage caused by unsustainable mobility systems today.
  • Traffic systems in a state of upheaval: Flying cars and passenger drones, mobility platforms and the digital revolution, the renaissance of buses and trains - we are entering a new mobility age.
  • What can urban aviation, artificial intelligence and digital platforms achieve and what are the limitations?
  • What will passenger traffic look like in the future on the ground and in the air?
  • What are the consequences for business and leisure tourism?
  • What should countries, cities and rural areas do now to make transport systems fit for the future?

Destinations

ITB Mayor Interview: The Future Of City Tourism

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A1

  • City Tourism in metropolitan areas
  • Sustainability and environmental protection of cities
  • Smart cities and digitalization 
  • Concepts for avoiding and adapting to overtourism 
  • How to deal with the sharing economy
  • Future destination management

Destinations

ITB Ministers’ Roundtable: Sustainable Destination Best Practices

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A1

  • Neglecting sustainability destroys the environment and culture, the local population revolts and tourists become discouraged.
  • Sustainability: the most important principle of destination planning.
  • Today: considerable differences in sustainability efforts.
  • Best practice countries explain their formulas for success.
  • Which policy measures can be used to achieve progress in sustainability and which measures are unsuccessful?
  • What economic successes do sustainability advances bring? What are the most difficult hurdles?

March 05, 2020

eTravel World

eTravel Lab Day 2

March 05, 2020
10:30 - 13:30 h

Hall 7.1b, eTravel Lab

News on PSD2, current studies and new ideas for successfull destination marketing offer a colourful mix of insights on the second morning in the eTravel Lab. Detailed descriptions of all individual events will soon be available here.

eTravel World

Destination Success Story - The Geocaching Made In Nouvelle-Aquitaine

March 05, 2020
11:15 - 11:45 h

Hall 7.1b, eTravel Lab

  • Best Case: How to use geocaching to support a sustainable tourism?
  • With more than 720,000 players in 2018, "Terra Aventura" has won the hearts of many tourists

Wellness

Wellness Real Estate Development

March 05, 2020
12:25 - 12:45 h

CityCube Berlin, Hall A1

  • There is currently a $ 134.3 billion wellness real estate industry worldwide
  • What are the special features of this branch of industry?
  • Ingo Schweder provides a basic understanding of the peculiarities of the development process of wellness real estate and the need for a specific approach

Wellness

Wellness For Whom, Where And What – Research Volume #2 (4WR#2)

March 05, 2020
13:00 - 13:25 h

CityCube Berlin, Hall A1

  • 4WR2020 research was published in 2012 predicting major changes and developments in the wellness market
  • 4WR#2 revisits the predictions and forecasts from 2012: products, markets, development
  • Introduction of the findings of the new study 4WR#2: Wellness 2030
  • It is rather exciting to see how the predictions materialized or not and checking what may happen in the next 5-10 years

Marketing

ITB CEO Interview: Trends And Challenges In The Global Cruise Market

March 05, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

Wellness

From Local Wellness Resources To Regional And Country Wellness Brand: The Evolvement Of Wellness Tourism In Costa Rica

March 05, 2020
14:00 - 14:25 h

CityCube Berlin, Hall A1

  • Assessment of regional assets and resources
  • Working with strong national brand: extension of current brand pillars or creating competing brand propositions?
  • Wellness services vs. wellness tourism
  • Wellness for markets of different maturity and understandings

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