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March 04, 2020

Future

ITB Executive Panel: Tours, Activities & Attractions

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Arival- 

  • Tours, Activities & Attractions as in-destination services are a strategic mega topic. 
  • Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
  • How can this huge potential be tapped, and how can the technological challenges be overcome?
  • Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
  • This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.

eTravel World

Prologue TTA Forum

March 04, 2020
14:00 - 14:10 h

Hall 7.1b, eTravel Lab

Future

ITB CEO Interview: The Future Of Hospitality Will Be Hosted

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • As more and more Gen Z travelers follow on the heels of millennials and increasingly tilt the scales away from standardized travel toward authentic experiences, the brands that succeed will be those that invest in personal hosting, unique design, and genuine roots in their local communities.

eTravel World

TTA Forum

March 04, 2020
14:00 - 18:00 h

Hall 7.1b, eTravel Lab

How is the third-largest segment in the travel industry developing? The challenges for in-destination experiences include marketing, revenue management, software selection and much more. Panel discussions, keynotes and current cases will provide information on where the journey is heading. Detailed descriptions of all individual events will soon be available here.

eTravel World

What Drives The Industry In 2020

March 04, 2020
14:10 - 15:00 h

Hall 7.1b, eTravel Lab

Keynote and subsequent panel discussion with industry experts.

eTravel World

Actions Speak Louder Than Words - In-Destination Sustainability Focus

March 04, 2020
15:00 - 15:30 h

Hall 7.1b, eTravel Lab

  • Keynote: Overtourism – How Local Tour Operators can Tackle Destination Challenges
  • Best case presentations
  • Discussion with Q&A

eTravel World

Five Tech Trends Shaping Tours & Activities In 2020

March 04, 2020
15:30 - 16:00 h

Hall 7.1b, eTravel Lab

  • Technology innovation is transforming tours and activities and establishing new competitive benchmarks for operators worldwide
  • This presentation, leveraging new research from Arival, outlines five essential trends redefining this sector for 2020 and beyond

eTravel World

Technology Round Table

March 04, 2020
16:00 - 16:30 h

Hall 7.1b, eTravel Lab

  • Competition of reservation systems
  • The impact of e-commerce on the industry
  • Short Best Case presentations

eTravel World

Marketing In-Destination Services: Best Case Presentations And Panel

March 04, 2020
16:30 - 17:00 h

Hall 7.1b, eTravel Lab

  • How do companies in the in-destination segment market their services?
  • What happens if big platforms and metasearch engines are sharing the game?
  • What are chances and challenges?

eTravel World

Get Your Pricing And Profit Right - How Every Tour & Activity Provider Becomes A Pricing Strategy Master

March 04, 2020
17:00 - 17:30 h

Hall 7.1b, eTravel Lab

  • Dynamic pricing and revenue management (making frequent pricing changes to optimize revenue and bookings) have been a mainstay of other travel sectors for years. Now, it’s beginning to take hold of tours, activities, and attractions
  • This workshop, geared for ticketed attractions as well as larger tour and activity operators, walks through the fundamentals of revenue management, how to think about applying revenue management relative to the unique attributes of your business and how you can grow your sales, profits, and predictability for your operation

eTravel World

A Behaviour-Smart Look At Technology And Travel

March 04, 2020
17:30 - 17:50 h

Hall 7.1b, eTravel Lab

  • Borrowing insights from psychology this talk will take you to the crossroads where traveler behaviour meets technology. It will zoom into the ways technology modifies behavioural patterns before, during and after the trip
  • A review of both, the desired and undesired effects of technology on traveler behaviour, will serve as basis for proposing some behavior-smart tactics for destinations and service providers in the industry

March 05, 2020

eTravel World

Games People Play: Sustainable Ways To Explore The Destination Nouvelle-Aquitaine

March 05, 2020
11:15 - 11:45 h

Hall 7.1b, eTravel Lab

  • Best Case: How to use geocaching to support a sustainable tourism?
  • With more than 720,000 players in 2018, "Terra Aventura" has won the hearts of many tourists

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