SmartGuide app like many travel platforms offers destination specific information, which is not well supported by app stores. We would like to show a traveler who goes to Rome store listing with description and images of our guide to Rome, not a generic app that covers 400 destinations.
To make our offering more relevant, increase organic user acquisition and lower acquisition costs we came up with a technique of tiny apps that have destination specific store listing but eventually lead to the mean application
Hall 7.1b, eTravel Lab
ITB VR Lab / Hall 10.2 / Booth 108
Hall 6.1, eTravel Stage